Not only are there new breakthroughs in world of cosmetic science, But there are constantly new studies and discoveries in field of nutrition, fitness, and wellness. Combine this with new wave of technologically advanced cosmetics, supplements, and treatments, and you've got a recipe for a healthier, longer, more satisfying life for those of us who decide to take advantage of advanced knowledge of our time.

So, does your desire to be your best and most beautiful self make you shallow, less credible, or somehow jeopardize your feminist agendas? Unless you've somehow compromised your integrity, morals, or core Beliefs along way, answer is ABSOLUTELY NOT! As long as you are not putting yourself at high risk for physical harm, obsessing endlessly, or spending your life savings, investing time and money into your beauty ultimately is an investment in your well being, self esteem, and many times, mental and physical health. Feeling beautiful is part of what makes us women. Come on, it's just plain FUN to experiment with different looks and different products! It feels good to be noticed, and when you feel beautiful, you tend to radiate confidence and power. It is inherent in our nature to want to feel feminine and look and feel our best, and there is nothing wrong with it, as long as it is not all-consuming.

As a self-proclaimed "product junkie", I can attest that many of these newly engineered products really do work, as I have tried nearly all of them in quest to look and feel my best. I can't wait to see what they'll come out with next, as every new product seems to top last. Hey, women have come a long way, and we deserve to feel sexy and Confident - beyond smoke and mirrors!