Once submitted, even best articles will only be published gradually. A good article can be published 2 or 3 times a day for a week or two, then interest tapers off. But still, over course of 6 months a single good article can be published hundreds of times! And remember, each time is a link.

Build Backlinks From Relevant Sites

As soon as you choose topic of your article, you define type of site that will publish it. All online publishers have an agenda; they want to generate traffic. Whether for commercial or benevolent reasons, they want particular kinds of articles for very specific audiences. Your article won’t be published on irrelevant sites simply because publishers of those sites get nothing out of it.

Of course, your article may be published on sites that are only marginally relevant. For instance, this article may be published on general copywriting websites, advertising websites, web design websites, home business websites, etc. But beauty of a well written SEO article is that you get to optimize it for keywords that you want to rank for. So even if keywords on publishing site don’t quite match your own target keywords, page containing your link (i.e. your article) does.

What’s more, you even have power to optimize links themselves. For instance, as an SEO copywriter, I can distribute backlinks throughout my article that use my target keywords as link text (e.g. copywriter, SEO copywriter, advertising copywriter, and website copywriter ;-). Some submit sites don’t let you do this, but most will – at least in byline.

And one other thing – other people link to good articles. This can increase Page Rank of site containing your article, which, in turn, can increase page rank of your own site. It’s a win-win situation!

Build Backlinks With a Long Lifespan

The quality of your SEO article determines lifespan of your backlink. Write a very helpful article, make it easy to read, and choose a topic which isn’t going to go away in a hurry, and your article will stay online for years.

In any event, most publishers tend not to clear out their article libraries simply because it’s better for them to have lots of content available to both readers and search engines.

Conclusion

While it’s no new phenomenon to SEO veterans and SEO copywriters, writing of SEO articles to generate backlinks is a tactic which offers much in way of ranking. The possibility of a Google dampening link filter simply increases value of that offering.

Happy writing!

* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.

7. Don't use wrong words. Website owners love one-word search terms because they seem to get lots of traffic. The reality is that only a fraction of Internet users entering a broad search word want what you have to offer. Go for search terms using two, three or four words that will help visitors qualify their interests.

8. Don't ignore link building. Hunt down links from other websites that have content and categories that relate to what you offer. If you sell sweaters, find a specialty guide about sweaters or a portal about clothing.

9. Don't overwhelm your pages with keywords. You might not write same keyword in succession 10 times, but you can make mistake of too much repetition. Mention your strategic search term several times throughout page, but promise yourself not to force its use too much.

10. Don't use long URLs. If you use a database to maintain website, you may end up with long URLs with several session IDs and parameters that produce many question marks and equal signs. These lengthy URLs can hinder search engines from properly indexing pages. Work with your developer so as to limit them or to remove them altogether as much as is possible.