Be ‘Wildly’ (not ‘Mildly’) Successful on Google

Written by Daniel Brough


Continued from page 1

How many Adgroups? As many as it takes to coverrepparttar product from all points of view. You could start off with five, or fifteen, or thirty. Think of each Adgroup as a different way of thinking, a different theme that will attract a different audience. For example, you might be promoting a flower delivery company. Obviously your target audience is going to be people who want flowers. Butrepparttar 120595 audience that is looking for flowers to give to loved ones during a birthday is going to be different thanrepparttar 120596 audience that is looking for appropriate flowers for a funeral, and both groups are likely to be different than someone who is looking for flowers to accompany a get-well card. Flowers for weddings, flowers for making up, flowers for breaking up, flowers for your secretary, flowers for your wife, flowers for your mistress… you getrepparttar 120597 idea. Play to all these groups separately, using different ads and different keywords, and separate them by Adgroup campaign. If there are keywords that have a high cost-per-click, organize a high cost-per-click Adgroup and see if you can make a go of it. Similarly (and this is whererepparttar 120598 real money is) create Adgroups for keywords that have a low cost-per-click. If you can get exposure for your ads cheaply, so muchrepparttar 120599 better.

Always have at least two ads running in each Adgroup. That way you can test them against each other. After a couple of days and a fair number of clicks, letrepparttar 120600 results speak for themselves. The ad that is more profitable isrepparttar 120601 one you’ll keep,repparttar 120602 ad that is less profitable you’ll want to change in some manner, or even throw out entirely. In this way your ad campaigns are always improving, always getting better.

Some Adgroups won’t be successful; that’s alright. The information you’ll gain from their failure will be just as valuable to you asrepparttar 120603 information you’ll gain fromrepparttar 120604 successes of other Adgroups. Always remember, you’re learning what works and what doesn’t, and even if you have to ‘fail your way to success’, you’ll still hit success.

Daniel Brough is the founder of AdWord Wizards, a free mentoring program designed to teach anyone how to profit from pay-per-click search engines. Want to start a profitable AdWords campaign in less than 30 minutes? Come to http://www.adwordwizard.com and sign up for this free program.


How to Avoid the Marketing Blues with Your Offers

Written by Charlie Cook


Continued from page 1

Clarify Value People buy your products and services based on their perception of value. Whether you are charging five dollars or five thousand, your prospects need to be convinced thatrepparttar benefits you provide will outweighrepparttar 120594 cost. Too often service professionals and business owners rush to quote a price, trying to makerepparttar 120595 sale before clarifyingrepparttar 120596 value to buyers.

To stimulate sales place your offer inrepparttar 120597 context of your target market's concerns. Once you've clarified how your product or service meets their concernsrepparttar 120598 value of your offer will be apparent.

Use Problem Solving Offers People don't buy your products or services because you've been inrepparttar 120599 business for decades, or because your ebooks are well written or designed to pleaserepparttar 120600 eye. People buy your products and services because they solve a problem.

Use Additional Incentives Carefully In their rush to sell their products and services some small business owners offer huge discounts or bundle free services. Discounting and bundling can work but make sure you're not undermining prospects’ perception ofrepparttar 120601 value of your products and services or your profits.

Key Elements of Your Offer Creating a compelling offer is an art and involves blendingrepparttar 120602 following items together to create a sentence or two which will move people to take action, whether it is contacting you or making an immediate purchase.

Includerepparttar 120603 following items to create an offer that helps sell: Name - What you are selling Benefit - The problem it solves Credibility - Why they should buy from you Value - How useful it will be to them Guarantee - Your promise to them Motivation to act - A reason to take advantage of your offer today.

If you want to catch big fish, you need good bait. To increase your catch, improve your offers and you'll be reeling in many more new prospects and clients. - 2004 © In Mind Communications, LLC. All rights reserved.

The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up to receive the Free Marketing Guide, '7 Steps to Grow Your Business' and the 'More Business' newsletter, full of practical tips you can use at http://www.charliecook.net


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