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Ezine ads can be purchased at reasonable rates and cost will vary from one ezine to another depending on newsletter's circulation, track record of producing sales and exposure that you'll get.
By exposure, what I'm referring to is type of ad that you buy. Your options typically include solo ads, top sponsor ads, middle sponsor ads, bottom sponsor ads and classified ads. A solo ad is sent in an email with no other distractions. You get all of attention, and for this reason it's also most expensive form of ezine advertising. Top sponsor ads allow you between 5 and 8 lines of copy and are included in regular ezine issues near very beginning of newsletter. Middle sponsor and bottom sponsor ads will be similar to top sponsor ads with exception of position within newsletter. And lastly, classified ads are usually shown in groups near end of a newsletter and are lowest cost.
My personal opinion is not to advertise in ezines that you haven't subscribed to. If you're considering advertising in any particular ezine, subscribe to it and read it for a few weeks before spending any money there. That way you'll be able to get a feel for value of content, kind of reader that will be interested in publication and whether or not advertising opportunity is a good one.
Here are a few sites where you can begin researching ezines that accept advertising:
http://www.gothrive.com/directory-of-ezines-lifetime http://emailuniverse.com/ http://www.ezineadvertising.com http://www.ezinehub.com http://www.ezine-marketing.com http://www.ezinewizard.com
There are only 2 ways to get traffic to your website: 1) Buy it. 2) Borrow it.
In part 3 of this series, we'll continue our thoughts on "(2) Borrow it" - traffic that is.
Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools... http://www.gothrive.com