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No surprises.
Now, I'm not saying that you have to go to
extent of a Disney or a Nike, but you should put serious thought into impression you're trying to make.
Does everything flow from your USP? From look and feel of your web site, your business cards to your ads - are you building your brand?
Ask yourself these questions:
What does your company stand for?
What do you want to be known for?
What is your company philosophy?
Does everyone that work with/for you understand their role in building brand or image of company?
When someone says name of your business, what image, feeling do you want to come to mind?
These are questions you need to address when you first start your business. Since everything builds on these principles.
What do you want to stand for?
Will you be king/queen of newbies? Will you be best in associate programs, and vie with Allan Gardyne? Will you be known for software development?
What are your short and long-term plans to make this a reality?
Only after you determine what you want to accomplish, will you be able to effectively choose right marketing plan to execute.
Once you've a plan in place, you'll have a firm grasp on how to proceed. Once you're clear, you'll find that your advertising and marketing becomes more effective.
And your customers, with a clear understanding of company they're dealing with - will act in desired manner - by responding with sales!
Paula Morrow heads Ideal Marketing Corporation, specializing in information products and training for newbie netpreneurs. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 bonus ebooks! http://www.idealmarketingcorp.com/subscribe.html
