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Fonts, Ink Colors, and Paper Choices
Various fonts (typefaces) are also used to reflect your image. Simplicity and professionalism are
key.
The next consideration is your choice of ink colors and paper choices for producing your stationery packages. Take note of correspondence that you receive daily in mail. Corporate professionals tend to use conservative and strong colors of ink. Blue and dark gray are most popular choices for this group. But with more women in boardrooms and young entrepreneurs in technological and computer fields, colors are changing--becoming brighter and more adventurous. Popular color trends are desert colors--rust, green and indigo, for example. Trends to recycled papers are result of our environmental focus. Today, recycling process is so advanced that most quality papers are recycled in varying percentages of recycled content. The speckled fiber look is not as popular as it once was; even many high-end papers have recycled content.
Business Cards
Business cards are often first and last impression that you give a customer; so it is imperative that yours be best it can be. A quality business card and logo reflects favorably on you. It shows that you have taken time to properly market your products, and states, "We're important." even before you say a word. It reflects quality of work that you do. In other words, ordinary card, ordinary work; great card, great work. A quality card will give you competitive edge, especially if your card and that of your competitors' are in hands of a customer trying to make a decision. Conclusion
Your image should reflect who you are. What image do you wish to project? And maintaining consistency with all your printed materials (logos, business cards, letterhead, invoices, brochures, advertisements and signage), as well as your web site design, will reinforce your credibility and professionalism, and enable you to build consumer confidence in your business.
With a great product, a successful business "persona" and a quality, consistent business package, your company and home based business is off to a positive start. Success is just around corner.
