An Award For Congeniality!

A sales professional must learn to make themselves likeable. They must be congenial. It's a magnetism of their personality traits they were either born with or developed through years of training, formal or not. This attractiveness or congeniality, whatever we may call it, is one of most valuable attributes that any professional dealing with clients can possess. It is a curious fact that few technical people possess this power of attracting people. That is why "techies" seldom succeed as sales professionals. They rely solely on facts and their technical knowledge. They treat all customers alike. In fact most have an underlying contempt for their customers ignorance of a product or subject, which some of them do not even bother to conceal.

Personal Capital

The fact is that a salesperson's best asset is goodwill of their customers. If you have built up a reputation for honesty, courtesy, knowledge and reliability, you have acquired real "personal capital". No one can take this away from you. No thief can steal it. No one but "You" can destroy it.

In Closing:

A true measure of success is number of friends that you have acquired, in both your business and personal life. Always strive to make new friends; it's secret of good management and of a great marketer. It's a sure fire way to make your business succeed.

MAKE FRIENDS: YOUR SALES WILL TAKE CARE OF THEMSELVES AND YOU WILL NEVER LACK CUSTOMERS.

The aim of every company should be permanent patrons, not people who buy once and never again. New customers are far more costly (in way of advertising or work of canvassing for them) than time it takes to be a friend.

When you drive down street, what type of business catches your eye?

Perhaps it is one with colorful balloons, or a waving gorilla or flashy clown. How about car wash and gas station that had girls in bikinis? Would that get your attention?

That type of gimmick has little to do with business but they do attract attention.

And either you get noticed or you will fail.

Your business must communicate effectively. Your advertising should be in simple and easy to read and understand sentences, using short words with a headline that is ATTRACTIVE.

The headline of your ad is KEY element.

And, although it should be attractive or attention-getting, you should never compromise your integrity with misleading ad copy.

When you consider all different media types attempting to capture our attention each day, it is understandable why only a few ads will get noticed and still fewer will actually sell a product or service.

A wild and crazy headline might make all difference you need.