Basics of Search Engine Positioning

Written by Renee Kennedy

Continued from page 1

There is a relationship between search results inrepparttar "engine" andrepparttar 128172 directory or directories that are associated with a particular search engine. It appears that many search engine's algorithms have been set to include results based onrepparttar 128173 directory. Therefore, it is imperative that you are listed inrepparttar 128174 directory associated with each search engine.

C. What happens when I submit my site to a search engine?

First,repparttar 128175 search engine's spider will visit your site immediately, and schedule your site for inclusion inrepparttar 128176 search engine's index.

Second, usually within a few weeks,repparttar 128177 engine will place your site in their index.

Third,repparttar 128178 spider will revisit your site, to include any updates. Once you are included inrepparttar 128179 index,repparttar 128180 spider will usually revisit every two weeks. The spider will also begin to "crawl" your site by followingrepparttar 128181 links off ofrepparttar 128182 page that you submitted. This process is also called "automatic update". With Excite - these new updates seem to be automatically included oncerepparttar 128183 spider has visitedrepparttar 128184 site. However, if you are dealing withrepparttar 128185 Inktomi spider - slurp - which gathers data for Hotbot, Snap, Yahoo! and others, this information may not be included in each particular engine's index for several weeks.

Fourth, when someone uses a search engine, they type "keywords" intorepparttar 128186 search box. They are submitting a query to a search engine. The search engine, depending on how it has been tuned, will pull up all ofrepparttar 128187 relevant sites which pertain to that query.

D. Variables That Affect Ranks

When you are optimizing your web pages for certain engines, you must always keep in mind that keyword frequency in text and location of your keywords, isrepparttar 128188 most important part of howrepparttar 128189 engine will rank your pages. ALL search engines rank pages based on frequency and location of keywords.

Some engines also are programmed to give a boost to pages which meetrepparttar 128190 following criteria:

1. link popularity

2. keywords inrepparttar 128191 title, most important keywords first

3. keywords inrepparttar 128192 names ofrepparttar 128193 linked pages for instance: educational toys

4. keywords in alt tags

5. keywords as names of images for instance: educational toys

6. keywords inrepparttar 128194 description tag

7. keywords inrepparttar 128195 keywords tag, most important keywords first

If you need more help, check out the book: This book will give you explicit and easy-to-follow directions on how to write for the Search Engines.


Written by Steve Nash

Continued from page 1


Northern Light

Open Directory Project (DMOZ)

Scrub The Web


Note: many ofrepparttar above sites have regional versions that may well be more appropriate for your site.


Only resubmit your website torepparttar 128171 search engines if it has not been added torepparttar 128172 specific search engine or directory. So how do you know if your site has been added? Well, you can visit each site above and search for your URL (e.g. do a search for

Or you could userepparttar 128173 following position checking tools, and see how your site ranks forrepparttar 128174 keyword of ''


- ools/eyespy/


Any results not in top 50 suggest your site has not yet been added torepparttar 128175 search engine's database yet.


Forrepparttar 128176 programmers out there, you might like to create your own site submission and position checking tools. The best place to find such resources is


You can find out a great deal more about search engine submission fromrepparttar 128177 following excellent resources. Just do a search for "search engine submission" and off you go! (You can also find out more about paid search engine submissions here too.)


Search engines are a great way of getting traffic to your site. More and more search engines are now charging to be listed, though, so it makes it more important than ever that you create great content and choose keywords, meta tags etc. carefully.

Steve Nash edits Promote! Promote! Promote! a twice-monthly newsletter. Subscribe, and learn more about promoting your business (or site) online: This article appears on his latest site called How I Promote My Website -

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