The Rule – Use color sparingly.

For impact, designers choose to create their design on more than a single color. But color thrown around everywhere also loses its impact. The rule of thumb: for maximum impact, use color on headings, and most important words in headings.

The Rule – Do not use complementary colors.

Colors that can be found opposite each other in color wheel are called complementary colors. For example, blue is opposite orange in color wheel. When used side by side, complementary colors can create havoc in our eyes because it would be difficult to focus on both at same time. In addition, colors may seem to vibrate when viewed together.

The Rule – Do not use color screened more than 40% with text.

Anything darker than 40% color against a text can make it harder to read. However, you can vary this rule somewhat by calculating how dark color will be. For example, green can be screened darker than blue to make text stand out.

For best results, use a Pantone book for tints to show you different screens for every color. In addition, Pantone book will help you see what is readable and what is not with both text and reversed text on screens.

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However, there are times when you really need to put those large graphics and images. This is especially true for photographers. They need to have large pictures and photos in their pages to be able to convince viewers of their capabilities. Just a word of advice: do not bloat your web pages unnecessarily. It is still better to have viewers tinkering on your site than to have them go to another just because it takes a hundred years to download your pages.

4 > Do not force your viewers to download plug-ins.

This is another thing that bugs me aside from scrolling horizontally. And that is to download a plug-in so that I'll be able to view whatever it is I would like to view.

True, plug-ins can give that extra "wow!" to your interactive website. But always remember that not everybody have plug-ins although we're in advanced technology age. To accommodate everyone of your potential clients, think about creating an HTML alternative.

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