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How many times have you changed TV channel to avoid listening to a screaming car salesperson? No one likes ascreaming salesperson...and no one likes a "screaming" email message, either. Odds are, when someone has over-amped volume of their message by using too many capital letters(not to mention too many exclamation points and other punctuation) - you`re going to be turned off.
On Internet, email messages written in all caps are considered yelling. It`s okay to write some sentences and some words in all caps, but don`t go overboard. (As you can see in this message, I`ve tried to use capital letters to help break up sections of content from time to time).
Remember that consumers buy from a source they trust. Emails in all caps are perceived as "shady" or uneducated, and have an appearance that damages credibility of an offer.
RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)
Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would...and influence would be negative, not positive! When a consumer reads a sales message that`s filled with errors, they think to themselves, "Good grief, this person doesn`t even take time to get his emails right. His product is probably same quality as his emails."
When you`re in business, your image is your reputation and your reputation is reason people buy from you or guy down block. It`s essential that you create an image of integrity, credibility, and honesty in mind of your prospects. Sending emails filled with errors doesn`t hurt your professional image...it destroys it.
Follow these basic email marketing rules and you will dramatically improve your chances of being a successful email marketer.
Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/