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3) Are you Charging Right Price?
If you charge too much, no one will buy. If you charge too little, people will think there's no value or that there's something wrong with your product or service. (And they still won't buy.) Before you set your pricing, make sure you do a little research into your competitor's backyard. That way, you'll have a better idea of where to set your pricing.
Don't forget about "perceived value." Anything you can add on in way of free bonuses or free shipping will go a long way in convincing folks to buy. With enormous amount of freebies floating around online, it shouldn't be too hard collecting a few that relate to what you're selling that you can give away with every purchase.
4) Does your Copy Sell?
Make sure your text helps motivate your customers to make a purchase. Sprinkle "powerful headlines," "calls to action," and plenty of testimonials from happy customers throughout your pages. Remember that people read differently online; they skim. Make it easy for them to catch main points and benefits quickly.
Also, offer a few different payment options and make it easy to place an order. If they have to jump through hoops, you'll lose sale. Simple and Easy is way to go.
5) Is your Site Designed with your Target Market in Mind?
Does look of your website cater to your target market? You need to know demographics of your intended audience before you even begin construction process. Know your market's demographics such as age bracket, income, education, and whether they are mostly male or female. If your site is geared towards teenagers, it needs to look fun and hip (save sophisticated look for their parents). If your audience is middle aged businessmen you'll need a more corporate look.Make sure you keep your core audience in mind when choosing your fonts, site colors, and any graphics.
If you remember to incorporate these basic marketing principles into your website you'll not only have a site that looks good, but actually does what you intended it to do all along: Sell!
Merle's Cyber Promotions http://www.mcpromotions.com/ "Creating Visibility Online for Small Businesses" Subscribe to MC Promotions Press by sending mailto:email@example.com New Service just added "Get Ready to Market Package" For details go to http://www.mcpromotions.com/getreadytomarket.htm To find out more about the products and services offered by MC Promotions send mailto:firstname.lastname@example.org