Basic Marketing Principles: Don't Put Up Your Website Without Them

Written by Merle

Continued from page 1

3) Are you Chargingrepparttar Right Price?

If you charge too much, no one will buy. If you charge too little, people will think there's no value or that there's something wrong with your product or service. (And they still won't buy.) Before you set your pricing, make sure you do a little research into your competitor's backyard. That way, you'll have a better idea of where to set your pricing.

Don't forget about "perceived value." Anything you can add on inrepparttar 134730 way of free bonuses or free shipping will go a long way in convincing folks to buy. Withrepparttar 134731 enormous amount of freebies floating around online, it shouldn't be too hard collecting a few that relate to what you're selling that you can give away with every purchase.

4) Does your Copy Sell?

Make sure your text helps motivate your customers to make a purchase. Sprinkle "powerful headlines," "calls to action," and plenty of testimonials from happy customers throughout your pages. Remember that people read differently online; they skim. Make it easy for them to catchrepparttar 134732 main points and benefits quickly.

Also, offer a few different payment options and make it easy to place an order. If they have to jump through hoops, you'll loserepparttar 134733 sale. Simple and Easy is repparttar 134734 way to go.

5) Is your Site Designed with your Target Market in Mind?

Doesrepparttar 134735 look of your website cater to your target market? You need to know demographics of your intended audience before you even beginrepparttar 134736 construction process. Know your market's demographics such as age bracket, income, education, and whether they are mostly male or female. If your site is geared towards teenagers, it needs to look fun and hip (saverepparttar 134737 sophisticated look for their parents). If your audience is middle aged businessmen you'll need a more corporate look.Make sure you keep your core audience in mind when choosing your fonts, site colors, and any graphics.

If you remember to incorporate these basic marketing principles into your website you'll not only have a site that looks good, but actually does what you intended it to do all along: Sell!

Merle's Cyber Promotions "Creating Visibility Online for Small Businesses" Subscribe to MC Promotions Press by sending New Service just added "Get Ready to Market Package" For details go to To find out more about the products and services offered by MC Promotions send

Focus Your Web Site... Or Get Out Of Business

Written by Milana Nastetskaya

Continued from page 1

1) I removed allrepparttar links to irrelevant articles and focusedrepparttar 134729 entire site around web design for beginners. 2) Those old articles are still there (hey, they generated a lot of general traffic fromrepparttar 134730 Search Engines!), but are not linked to fromrepparttar 134731 homepage.

3) I created a small pop-up window that asks for my visitors e-mails

4) Placed a sign-up form right on my home page, and linked to another page called "free newsletter" in case my visitors come from a page other than my home page.

5) I have also created an attractive cartoonish logo for my newsletter.

6) Every past issue of my newsletter includes a sign up form atrepparttar 134732 bottom so people can subscribe right after reading it.

Can you guess what happened?

The number of people signing up for my newsletter tripled! I went from 20 subscriptions a week to 60 - in just a few days. This means that every month my list will grow by approximately 240 people! And every self-respecting successful marketer has a growing list to announce new products and offers, test marketing strategies, and develop a close relationship with their subscribers.

Now, if I wanted to make my web design forum asrepparttar 134733 main focus of, for example, I would emphasize it right onrepparttar 134734 home page: with graphics, links and incentives.

So, ask yourself now: what is my "Most Wanted Response"? Then make sure your entire web site is centered around this goal. Withrepparttar 134735 right amount of quality traffic, I guarantee you will accomplish that goal.

Milana Nastetskaya is a full time web and the author of two books: "Create Your First Busines Web Site in 10 days" and "65 Instant Web Design Answers".

    <Back to Page 1 © 2005
Terms of Use