Barter Your Way To Success

Written by Elizabeth Sinclair

Continued from page 1

Here are a few bartering websites available onrepparttar internet:

Webswappers Register for free and then list what you want to swap. Swaps are kept onrepparttar 125028 site for 10 weeks and you can accept offers for your swap any time.

Advertising Exposure Joint Message Board Advertise your joint ventures, ad swaps and barter trades for free.

Barter WWW Trade your product or service. Trades are arranged directly between 2 or more parties.

You can also place an ad on your own website stating you are willing to barter or trade. So put your cash away, and start bartering your way to internet success. --------------------------------------- Advertising Exposure News provides you with quality, free and low cost advertising resources, ebooks, articles and news. Subscribe now and receive 2 free advertising ebook! Go to ---------------------------------------

Elizabeth Sinclair is the owner of Advertising Exposure News. Advertising Exposure News provides you with quality, free and low cost advertising resources, ebooks, articles and news. Subscribe now and receive 2 free advertising ebooks!

Low Cost Web Site Promotion For Small Businesses

Written by Daria Goetsch

Continued from page 1

Looking in Yahoo! and ODP categories for business directories can be very helpful in getting a start on your search for links.

For link popularity, searching in Google is a quick way to find suitable websites to request links from or submit to.

Search for specialty search engines. If your business is inrepparttar medical field, search for medical search engines.

When looking for link partners, select sites that reflect your website's topic or subject. Links from sites that are not related to your site are not weighted as heavily byrepparttar 125027 search engines in deciding how to rank your site.

Visit your competition's websites. See how they are ranking inrepparttar 125028 search engines and find out which keywords they are found under.

Link popularity is a very time-consuming activity, be prepared to spend a minimum of 10-20 hours in order to start building your link popularity. This may be a daunting enough task you might want to consider working with a search engine marketing professional.

Helpful Tools

It is always a good idea to keep in mind that many tools are not "exact" and can vary due to repparttar 125029 search engine algorithms changing (which can be often). I like to think of it as an "approximation" ofrepparttar 125030 information I am seeking.

The Google Toolbar (http:/ shows yourepparttar 125031 approximate link popularity of other websites (noterepparttar 125032 green bar that says "PageRank" after downloadingrepparttar 125033 tool), as well as giving you choices such as checking backlinks (who is linking torepparttar 125034 webpage), similar pages, a cached snapshot ofrepparttar 125035 page and more when you right-click onrepparttar 125036 web page. Visit your competition's webpage, then userepparttar 125037 toolbar to view who is linking to them.

The PageRank and backlink information is very helpful in regards to researching your competition. The backlinks you find viarepparttar 125038 toolbar may show you some quality websites to submit links to. Seek out websites with PageRank 4 and up to getrepparttar 125039 most out of your submitted or reciprocal link. Hovering your mouse overrepparttar 125040 Google Toolbar tells yourepparttar 125041 page rank ofrepparttar 125042 website.

To learn about writing an email request for a reciprocal link and other linking strategies, visit Eric Ward's website (

The Overture suggestion tool ( is a free way to check how popular your keyword phrases are in comparison torepparttar 125043 monthly results of Overture. This will not give you a complete picture since Overture is used on many but not all search engines. It will help you decide which keyword phrases arerepparttar 125044 best choice, as well as as variations on your keyword phrases.

MarketLeap ( measures your link popularity, and that of three of your competitors. The report is free and gives you a benchmark showing where your popularity lies online vs your competitors.

Lastly, if you want to "do it yourself",repparttar 125045 top places I've found to research and learn from are Search Engine Watch ( and Webmaster World ( Search Engine Watch and Webmaster World's sister site, Search Engine World ( both have free newsletters full of information to help you promote your website.

Daria Goetsch is a Search Engine Marketing Consultant for Search Innovation, a Search Engine Marketing company serving small businesses. Her background involves many years as a Search Engine Marketing Consultant, including three years as the Search Engine Specialist for O'Reilly & Associates.

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