Banner Design Tips

Written by David Callan

Continued from page 1

4. Good ad copy This one is kind of a given, but you should always include good ad copy in your banner, lots of fancy animation and pictures won't entice them to click, they look after grabingrepparttar attention ofrepparttar 100994 visitors. It'srepparttar 100995 actual text that will get people wanting to check out your product. Try to emphasisrepparttar 100996 benefits, not features of your product or service. Tell people how your product will make their life easier. Keep your wording short and concise, if you can use words that have be proven to attract people such as 'free','proven' and 'secret' do.

5. Fake factor Many ofrepparttar 100997 very successful banner ads of late have incorporated some kind of fake elements in them. There are various fake element's banner designers can use, such as fake scroll bars, fake text links, fake selection boxes, fake text boxes, fake submit buttons to mention just a few. Banners with fake elements perform so well because people think there clicking on a link to go to another page onrepparttar 100998 current site (as inrepparttar 100999 fake text links) or they think they are click on a button, but in fact they are actually clicking on a banner with a picture of a button and text link.

These fake banners are made usingrepparttar 101000 Print Screen button usually found onrepparttar 101001 right side of any standard keyboard. Simply open a webpage or application and press 'print scrn' then croprepparttar 101002 image aroundrepparttar 101003 button or scroll bar area (the area you want to fake) and then paste it into your banner, and that's it, you have fake elements in your banner. Alternatively designers simply draw buttons, scroll bars etc. using their graphics program.

Well there you have it,repparttar 101004 five most important pointers to remember when desiging banners. I'd normally endrepparttar 101005 article now but before we end, I want to talk about targetting your banner.

Always, always place your banner on sites that cater for your target audience (ie -repparttar 101006 people most likely to buy your product). There's no point putting a banner for a new golf club you sell on a site dedicated to software, visitors torepparttar 101007 site simply are not going to be interested and you're just wasting your money. You should be aiming to placerepparttar 101008 golf banner on golf course websites, sites like, generally golf related sites, this way you are much more likely to make money. If you are not exposing your banner to your target audience, none ofrepparttar 101009 above tips and tricks can save you.

David Callan - David is the webmaster of Visit his site for free internet marketing articles, advice, ebooks, news and lots more.


Written by Bob Leduc

Continued from page 1

Provocative questions startle your prospects and compel them to find out more. Here are 2 more examples of provocative questions:

"Why are you paying so much for your health insurance?" "Do you really expect to get rich working for somebody else?"


Personalization also attracts immediate attention. Your personalization can be individualized or group oriented.

Use INDIVIDUALIZED PERSONALIZATION when you're communicating directly with one person by email, postal mail, telephone, etc. Use your prospect's name. It'srepparttar number one attention grabber. Merge it intorepparttar 100993 subject line andrepparttar 100994 opening line of your email message. Dorepparttar 100995 same in your postal mail. Include other personal information you know about them. But be careful not to overdo it.

You can personalize with a name when you're communicating directly with one prospect. But how can you get personal with a prospect visiting your web site, reading your ad or listening to your radio commercial?

Use GROUP ORIENTED PERSONALIZATION when you're NOT communicating directly with one person. You can get personal by referring to known characteristics of prospects in your targeted market. For example, use phrases like:

"When you started your business..." for business owners. "Your favorite NFL team..." for sports fans. "Every mother knows..." for women with children.

Group Oriented Personalization isn't as effective as using a person's name. But it still attracts attention because your prospect can react with, "that's me".

Take some time today to plan how you can use these four proven techniques to attract more attention to your sales messages. The results will probably surprise you. So will repparttar 100996 increase in your sales and profits.

Bob Leduc is a Sales Consultant with 30 years experience in generating low-cost leads. He recently wrote a manual for small business owners, "How to Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. For more info: Email: Subject: "Postcards" Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

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