Back to the copywriting basics

Written by Mark Laing

Continued from page 1
* Tellrepparttar truth. Not only will you avoid being sued, but you'll achieve credibility. This translates into long term profitability. Trust us. * Similar torepparttar 108203 last point, don't exaggerate. Killrepparttar 108204 superlatives andrepparttar 108205 exclamation marks. Letrepparttar 108206 reader decide if they're excited or not. If you've done your job, they will be. * For website copy, use bullets and point form, and break up copy with subheads. Short attention spans and monitor-induced eyestrain make this essential. * Forget word counts and padding your copy. Say what you have to say - if it only takes 150 words to get your message out (or 75, or even 25), that's a good thing. You've made your point, and your reader can move on and buy your product or service. * After you've finished writing, read your copy out loud to yourself. You'll be surprised at how many mistakes you'll catch this way. It also lets you know if your writing has a natural flow to it. * Don't fall in love with a particular phrase or paragraph, no matter how great it sounds. Ask yourself, 'does it fit intorepparttar 108207 objective of my copy?' Ifrepparttar 108208 answer is no, kill it. * Don't be happy with your first draft. Edit, rewrite, and edit some more. Onrepparttar 108209 other hand, you're not following inrepparttar 108210 footsteps of Hemingway ... don't overedit or overanalyze, or you'll never finishrepparttar 108211 job. * When you're done, be receptive to constructive criticism. Let others read your work before it goes online, and if they point out mistakes, rewrite.

Followingrepparttar 108212 above advice will go a long way to ensuring your web copy is readable and does what it's supposed to do - promote your business.

Mark Laing is a copywriter and the content creator for , a website featuring graphic design and copywriting resources for newsletter editors/publishers, webmasters and other creative professionals.


Written by Craig Lock

Continued from page 1

There is sometimes a small fee payable. Always acknowledge repparttar sources of your quotations - then you've kept your word, your side ofrepparttar 108202 "bargain".

Also keep copies of your correspondence inrepparttar 108203 event of an unlikely dispute.

Now a bit for Kiwis (and Brits)...

No one can reproduce your work without your permission. New Zealand law closely follows British law. In NZ copyright is usually protected for 50 years afterrepparttar 108204 author's death. If a book is published posthumously (nice long word that), copyright extends for 75 years afterrepparttar 108205 time ofrepparttar 108206 author's death. After thatrepparttar 108207 work can be freely used by anyone. No hope for me then... but perhaps my great great grand- children!

As from 1989, New Zealand copyright law requires 3 copies of every NZ publication to go torepparttar 108208 National Library in Wellington. One of which goes torepparttar 108209 Alexander Turnbull Library, one torepparttar 108210 National Library for bibliographical pur- poses, whilerepparttar 108211 third is kept atrepparttar 108212 Parliamentary Library in repparttar 108213 capital in Wellington. Sometimes a publisher might want copyright in exchange for a fee. My advice: It's your work of art. So always retain your copyright... unless you are in dire financial straits, like this aspiring (and perspiring) writer. *

Inrepparttar 108214 next lesson (and article) we will look atrepparttar 108215 subject of plagiarism . Wow, that's a big word and I hope I spelt it cor- rectly (especially for you "slick Americans")!

No , I don't mind you using my material and I feel, it may be very hard for another "writer" to closely copy my rather "wacky style of hopefully informing and entertaining atrepparttar 108216 same time".

Anyway, isn't "imitationrepparttar 108217 sincerest form of flattery"?

Craig Lock is an author of numerous books and the creator of the ORIGINAL online creative writing course.

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