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Many firms stop with one (1st) sale and never realize added profits they are leaving behind. YOU would never let this happen. On other hand, maybe it would just be a good exercise for all of us…. to ASK yourself…. am I selling everything I possibly can to ALL of my current customers? Hits hard, doesn’t it?
Think about it! You have been successful in making that first sale. Why? Our basic assumption is that you have earned their confidence. Trust. You have lived up to your promises. Your product or service has met or exceeded their expectation. It’s only natural to believe that you will live up to this same level of competence in future.
Search for your USP… Unique Selling Proposition. What is it that makes YOUR firm stand out from pack? Are you REALLY any different? Do you offer something special that only YOU can provide? This is what separates great businesses from also ran. You have to be unique. Different! A visionary. Added VALUE is every customer’s expectation today.
Your next challenge is to find as many "back-end" products / services as you can. There is no better customer than one who has already done business with you. YOUR greatest business asset is your customer… without him/her…there is no business.
ACTION TIP: Treat your customer as someone SPECIAL. Look for new products to compliment your first sale. Separate yourself and your firm from ordinary. Be an important source of information. Make suggestions. Offer to help. Work hard at keeping every customer. Your most valuable business asset.
Don Monteith DonMonteith@Ezine-Traffic.com Tel: (704) 392-6634