The business connection has three fundamental components: *Knowing who to call *Getting on their calendar *A personal meeting.

Online platforms for business networking eliminates traditional obstacles to making business connection by providing an easy and effective way to identify decision maker or right internal sponsor and get an introduction that facilitates personal meeting quickly, confidentially, discretely. The resulting invaluable relationships are established quickly right from your computer.

How does an online platform for business networking work?

Online platform for business networking enables members to: *Find help to break-into that key account *Find influencers *Find right business partner *Get needed background to make sale *Get personal introduction

These online platforms provide a win-win networking strategy to ensure participation of qualified Connection Makers and motivated clients via an online connection service. This web-based service assures privacy and discretion while enabling qualification dialog(s) between both client and one or more Connection Makers. Both parties remain anonymous until each party is comfortable in identifying themselves. Once comfortable they can directly communicate with each other.

Connection Maker offers these online platforms members a significant increase in their hit ratio of getting ear of right prospect in a timely manner. The online platform offers Connection Makers exposure to a huge normally inaccessible market of potential clients and partners looking to leverage contacts, relationships and business experience Connection Maker can offer. It is significantly more reliable than word-of-mouth references and much more efficient in qualifying prospective clients and partners.

About Author: Ziv Dascalu is CEO of BroadProspect Inc. BroadProspect's online business network matches well-connected people with companies who seek assistance in getting business opportunities and leads, helping them to open doors and close deals. For more information please visit http://www.BroadProspect.com

Ziv Dascalu is the CEO of BroadProspect Inc. BroadProspect's online business network matches well-connected people with companies who seek assistance in getting business opportunities and leads, helping them to open doors and close deals. For more information please visit http://www.BroadProspect.com

It should also address 6 questions of selling:

"Who, What, When, Why, Where and How"

.. or more specifically:

What products and services do you sell?

Who is your target market?

Why do they need your product and your company?

How can you prove that your product or service fulfil their needs?

When do they need to make a decision?

Where can they get it? What's next step?

When creating your "template" document, answer each of these questions in detail.

1. The products and services you sell

List each product. The easiest way to do that is to (in first instance) create a table like one below and list following elements against each product or service. List as many as you can think of.

Also list things like:

How does it compare with competing products

If selling services, what process do you go through to ensure client receives results?

Once you've done that, then turn this information into sentences within block of text that talk about product, and list various benefits in order of importance.

This information can either be used in whole or you can create programmable functions that enable you to select benefits that are most important to a particular client. (If you're working with MS Word, we can help you do that in an effective manner.)

Create a table with following headings:

Product

Feature

Advantage

Benefit

Investment (price)

What do they receive for their money

2. Who is your target market?

Some businesses sell one product to different target markets with different sets of needs. Others sell a range of products with one target market for each type of product. Then others still have a broad range of products and services with a variety of target markets buying a variety of their products.

By articulating which target markets you sell various products and services to, you can then match various benefits of your products to best suit unique needs of your various buyers.

For instance, let's say you're a business forms printer and you provide an in-house design and film preparation service, short turnaround times, precision quality and a great price. Some types of clients are more likely to be interested in precision quality than price and viceversa.

3. Why do they need your product and your company?

What are their buying needs? ....