This great little site search engine offers a neat spinoff. By examining terms searched on, you can gain a good deal of insight about searchers. You can often separate out beginners from more experience searchers, simply from search term used. But again conclusions are limited, for you have only input from those who search, not a random sample of visitors.
Email Is King
Email is most effective tool I have found for building demographics. On my site and throughout my newsletter, I invite comments and questions. In fact I beg for them. In answering, I have an opportunity to generate further feedback. More important, it allows me to demonstrate expertise and make first connection in what may grow to be a significant relationship. And from every message, I gain a better view of my readers and visitors.
Even frivolous questions get an answer. Serious questions are answered as completely as possible. The path for dollars to my pocket begins with a site visitor who subscribes to "STAT News." Once they decide I know a couple of things, and come to believe I can be trusted with their feelings, they may step forward and ask a question. A good reply generally creates a supporter, one who may also be a potential client. Paths to profits on your site may be quite different. But figure what they are, and enhance each step along way as possible.
It's tough to do. About when you decide your visitors know nothing about Web, a steady flow of them begin to point out authoritatively where you are screwing up.
What it comes down to is hunches and guestimates. But try to answer such questions as how old your average visitor is. Something of their economic status. And so forth. As mentioned, I take one input as representative of nine others not received.
Also try to answer questions relative to your business. Where are your visitors and subscribers on Web cycle? What percentages are novices? Have a site? Want a better one? Your questions will be different than mine, but take time to state them clearly. Then seek best possible answers.
Behind all this, you have already defined your niche and target market. Disregard any input that is off target. Answer email, of course, but discount this input from your view of your visitors and subscribers. The objective is to continue to narrow your focus even further. Thus you are looking for input that will help you do so. In short, you are seeking a better definition of your perfect customer.
The Bottom Line
Write your newsletter and site pages targeted as closely as possible to your view of your typical reader and visitor. Write for needs of your perfect customer. In time those who do not fit within your tight focus will unsubscribe and stop visiting your site. You will in fact have created an audience who for most part are interested in your niche or focus.
Bob McElwain Want to build a winning site? Improve one you already have? Fix one that's busted? Get ANSWERS. Subscribe to "STAT News" now! mailto:email@example.com Web marketing and consulting since 1993 Site: Phone: 209-742-6349