Written by Ronni Rhodes

Continued from page 1

What can be done with these banners? Audio can be synchronized with your banner images and text to deliver eye and ear pleasing messages. Slide shows can be placed withinrepparttar banner. Relevant product information can be imparted quickly and effectively beforerepparttar 134678 visitor is ever asked to click through torepparttar 134679 website. Special offers and promotions can be referenced to enticerepparttar 134680 shopper. No longer are viewers merely spectators; they are active participants.

Interactive audio banners providerepparttar 134681 consumer withrepparttar 134682 ability to listen to more detailed information and even to initiaterepparttar 134683 buying function directly fromrepparttar 134684 banner itself. This really helps to capture that "impulse" buyer right atrepparttar 134685 time he's most anxious to buy. Because it's interactive, a web visitor can directly respond to it.

The power of audio should not be underestimated. People would still rather hear about something than spend time reading or sorting out passing images. Keep in mind that museums and other institutions have offered tours for years that are accompanied by audio scripts designed to educaterepparttar 134686 visitor yet allowingrepparttar 134687 eye to roam freely and absorbrepparttar 134688 creative on an individual basis.

Audio banners can also add a personal appeal torepparttar 134689 visitor. Userepparttar 134690 banner to tell a story aboutrepparttar 134691 product or service that invokes an emotional response. Talk aboutrepparttar 134692 product's benefits torepparttar 134693 consumer and howrepparttar 134694 product will improve his life/work/relationships. Userepparttar 134695 banner to whet people's appetites for additional information. Never lose sight ofrepparttar 134696 fact that people make buying decisions based on emotional reasons and design your banner presentation accordingly.

It is far too early for any of us to dismissrepparttar 134697 banner ad as an idea whose time has past. We have to step back, take an objective view, and start thinking about how we can make them more than just billboards. Asrepparttar 134698 Internet leaves its infancy and entersrepparttar 134699 "toddler" stage, we need to remind ourselves that we're still dealing with a new medium. And that this new medium is still largely unexplored.

Ronni Rhodes is the owner of WBC Imaging, an Internet company that specializes in web site enhancement utilizing streaming media technology. With her husband, Don, a broadcast engineer, they work with companies to incorporate streaming as part of successful and meaningful sales and marketing programs. Please direct all questions and comments to: 520-742-5780

Bad Web Design: ActiveX

Written by Richard Lowe

Continued from page 1

My advice to anyone is generally don't allow ActiveX controls to be installed from anywhere except for really big sites like Microsoft. It's just too difficult to judge how safe or unsaferepparttar control happens to be.

How is this different from Java? Well, Java has an entirely different security model which does not makerepparttar 134677 assumption thatrepparttar 134678 user has been educated aboutrepparttar 134679 specific Java applet. Java sets specific rules to what an applet can and cannot do, and generally these rules do an excellent job of preventing damage to a system (there have been bugs but no where near as many as with ActiveX).

On top ofrepparttar 134680 security concerns, ActiveX only works in Internet Explorer. Yes, I know there is a plug in for Netscape but it's slow and not very usable. Besides, most Netscape users don't have it installed. If you are designing a web site, please consider this very carefully. If you include ActiveX controls you are losing as many as 50 percent of your visitors. Perhaps more, depending upon your market. Is any functionality that you might gain worth that cost?

Of course, if you are creating an Intranet (a web local to a company) then by all means use all ofrepparttar 134681 ActiveX controls that you want. In this case, you have far more control overrepparttar 134682 user environment that you have onrepparttar 134683 web.

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge. Web Site Address: Weekly newsletter: Daily Tips:

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