BE YOUR OWN INTERNET SUPERSTAR

Written by Polly Hummingbird


Continued from page 1

I'll admit that I haven't actually started an online advertising campaign yet, and that's probablyrepparttar reason why I am my site's most popular visitor. But I'm already guessing that when I do, I'm going to run intorepparttar 121348 same kind of dumb-and-dull ideas that just don't work for me, or for anyone probably either.

So I'm planning ahead. I'm going to find a method of marketing that is effective - even if it isn't conventional.

My advice is simply this. If you can't attract visitors to your site doing thingsrepparttar 121349 net-acceptable way, why not try doing things your own way. Be your own Internet superstar!

It's easy to userepparttar 121350 multitude of available resources in unique and fabulous ways. Create your own systems. Design your own codes. Write your website copy so that you are impressed.

Forget about what everyone else does. When you're happy, what else matters? The worst thing that can happen is that you could go from 10 visitors a month to 6. Well, big deal! Butrepparttar 121351 best thing that could happen to you is that you could go from 10 visitors a month to a thousand!



M.P. Hummingbird Author. Researcher. Designer. http://humming.biz.gq.nu/home.html Email Polly at: mailto:polly@humming.biz.gq.nu FREE 10 Tips For Running A Super Business mailto:autoreply5@sendfree.com


The New Marketing Landscape!

Written by Lee Traupel


Continued from page 1

Case in point, companies like Virtumundo, Inc. (they are a pioneer inrepparttar performance based market) are now willing to charge nothing upfront in many cases for an advertising campaign and to just do a revenue share with you onrepparttar 121347 back end; this is typically 20-40% of your SRP, will vary depending upon your goods and/or services. And, they will do a test campaign prior to a full-bore campaign to make sure thatrepparttar 121348 response rates will be worth their investment.

Another key benefit to any business that wants to leveragerepparttar 121349 shifts occurring in performance-based marketing is its inherent ability to be highly targeted. You can tie a marketing process (campaign) to web site, newsletter or pay per click search engine (Overture and now via Google's Ad Words Program) with specific demographics that are highly qualified and targeted. Contrast this again withrepparttar 121350 traditional print medium where you can target to a certain extent; but not like performance-based marketing. Consider an add again (for example) inrepparttar 121351 sports section ofrepparttar 121352 USA Today - it will clearly deliver a sports enthusiast, but not a male who plays tennis that lives inrepparttar 121353 Western US, etc. And, better targeting will always deliver better results, assuming all other issues are on a level playing field.

Search Engine Marketing still a Mystery to Many

I hate to say it but most ofrepparttar 121354 web sites we analyze still don't haverepparttar 121355 basic HTML fundamentals (Title, Keywords, Description) in-place so their sites can/will be indexed (reviewed by an automated bot/software agent) properly. Their title is wrong (don't repeat your company name), there are too many keywords (you want 8-12) orrepparttar 121356 wrong keywords andrepparttar 121357 description ofrepparttar 121358 company is either poorly written or reads like yet another "mission statement" that has been developed byrepparttar 121359 CEO/CFO and three Senior VPs. This is basic block and tackling marketing and should be setup properly when a web site is designed.

Be prepared to deploy some marketing resources for quality Search Engine Marketing - it's fiercely competitive for web site rankings; you've got 3-5K web sites coming online every single day ofrepparttar 121360 week and many are trying to drive market awareness via S/Engine ranking. What's a rule of thumb of what to pay for standard S/Engine Marketing Services: i.e. Title/Description Development, Keyword Analysis, Content Rewrites, etc.? Costs can vary tremendously, depending on your market segment, web site size, what type of services you outsource, competitive issues, etc. Generally expect to pay $3-6K for a basic 3-4 month campaign and then some modest fee for ongoing maintenance (say $200-500.per month). There are alternative sophisticated S/Engine processes that cost much more than this, but these are typically suited for companies that have a good sized marketing budget and or a large web site that necessitates a different approach.

Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc. http://www.intelective.com, a marketing services and software company which provides strategic and tactical marketing services exclusively to small to medium sized companies. Lee@intelective.com Reprinted with permission from Intelective Communications - this article may be reprinted freely, providing this attribution box remains intact.


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