Speakers and professional networking groups are offered special low rates of just $10 per month for an ad with a hyperlink to their web. Businesses to Business advertising can be purchased for as little as $20 a month. “We’re not trying to make a living from advertising revenue, that’s not what this is all about, states Barbara. We simply want to cover administrative costs and provide our web visitors resources they need to further grow their business.”

For businesses marketing directly to senior citizen, please see http://www.qualityeldercare.com/providers to review how to apply for Senior Approved Certification as no advertising is accepted for this segment of our business.

Advertising on Internet can be a crapshoot. You should do your homework before spending any amount of money. Does web site have enough unique visitors each day interested in service you offer? One site to check traffic stats on line is http://www.alexa.com Simply enter url address of any web site to review certified traffic results. Obviously, you want a site to have higher web traffic than your own, or at very least, equal to your traffic.

Like process you used for winners, pick your top three customer losers and plan to eliminate or reduce these losers in 2005. Create a simple plan. The plan should include what you are going to do, how you are going to do it and when are you going to do it. Write it down and post it where you can see it every day. Step Three--One Customer Innovation

Small businesses face danger of doing just what you did last year or doing what all other businesses in your industry are doing. This is a form of incest. Over time, this weakens your “business stock” and hurts your growth.

Just as you need to stretch your physical muscles, (you know resolution you made about going to gym three times a week), you need to stretch your business muscles if you want to grow and develop.

Pick one area that will stretch your business. This could be a financial stretch, a time or energy stretch. You could create a new product, improve a product or service, or provide new operating procedures that make it easier for customers to buy.

If you are having a difficult time deciding what to do, take your clue from your customers. What innovation addresses a customer’s benefit? By using customer benefits as your criteria for an innovation, you will grow your business in right direction.

Now create a plan. What you are going to innovative, how you are going to get this accomplished, and when will you do it? Write it down and post it where you can see it every day.

Conclusion Looking at last year’s business winners and losers from a customer’s perspective will give you more sticking power with your 2005 resolutions. You begin to realize these resolutions are not some internal agreement you made in your head--with yourself. The resolutions become a commitment to your customers. Everyday you must respond to your customer commitments. Complete this exercise and find how your business resolutions stick long after January and how they grow your business! Free Help to Grow Your Business Interested in getting off of small business merry-go-round that is leading no where? Call my toll free number 1-877-714-5500 and listen to a pre-recorded message about a free report that will push your business to next level. It’s a free call, a free report, no sales pitch, so call any time. 1-877-714-5500.

Copyright Al Hanzal, 2004. All Rights Reserved

Hanzal Enterprises, Inc. 4191 Granite Court Eagan, Minnesota 55123 651-485-3340