In an age where so many sites have given up their individuality to become "meta" search engines; pooling databases of other engines to produce unoriginal search results,--Azoos.Com remains true to traditional search engine format by selecting its own data, spidering URLs from its own database, & producing its own unique search results.

And while so many other successful engines have gone on to charge fees as high as $300 or more for website "reviews," Azoos still bills its instant-add submission service at only $69 for a guaranteed listing and site spidering.

As Azoos representative Andrew Greenstein says, "We originally set out to create a search engine that offered something unique not only for end-user but for site submitter as well. Now that our search technology has improved so dramatically, it’s clear that our initial vision has become a reality and our primary goal has been achieved."

And although bright yellow search engine may still have a long way to go before it can compete with "big boys" in terms of audience size, Azoos.Com may very well be one of most promising prospects on debt-riddled Internet today.

Well, I can certainly agree with them on one thing. They do indeed have a long way to go, before they can compete with big boys--a very long way!

Here's problem as I see it with Azoos. They want $69.95 to add you to their database. This despite fact that not one of top search engines charges money to spider your website. And those colors are brutal on eyes! Whose brilliant idea was that? Blue text on a screaming yellow background, with a design reminiscent of Cartoon Network.

I wasn't impressed, and I certainly wasn't interested in spending $69.95 to be included on some cartoonish looking search site.

While I was there I figured I'd check out their search function. I did a few searches and got some satisfactory returns. Nothing special, but satisfactory. Also, their traffic count is low, comparatively speaking, for a search engine.

In conclusion, I can't recommend Azoos. There are just far too many superior, free alternatives!

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Visit his website at: http://www.lets-make-money.net

There are also things that aren't necessary, but certainly don't hurt to look at, too. Try installing Google Toolbar. If your store has a high PageRank, it's probably a well established site. Anything above a PageRank of 5 is probably a "super" store. Also try entering store's name into Google and see what people have said about them. If you're having trouble finding anything with a basic search, try adding "review" or "store review" to query.

If you're still not quite sure about a store, try calling phone number just to be safe. If you get through without a problem, chances that they're a decent respectable business are quite high.