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6. Keep it simple. Some headlines go on and on to include many problems and benefits. Stick to a one line for best results.
7. Include one top benefit. The top headline of your Web or email sales letter should taut your number one benefit of your product or service. Show big result and wow your readers. They are looking for answers.
8. Build curiosity/suspense. Would this attract you? "Overcome Writers' Block with Snake Dancing?" Sometimes improbable can hook your readers attention, and that's what you want.
9. Must be "you" centered.
Instead of saying "I can do this for you" write it "You will get this benefit when you..." Check out your home page. Does it need a lift? If it has a lot about you, your mission, and your bio, you have missed mark.
10. Think before you write your headlines. Leave lackluster ones behind. To announce his seminars, one client put "Upcoming Seminars" in email subject line. Who cares? Entice your market to act by making a specific, benefit-driven headline.
To prepare for great headlines, start with a list of great benefits. Before you post, check with associates for their reactions. They are a sample of groups and individuals you want to attract.
Judy Cullins, book and Internet Marketing Coach works with people to build their credibility and clients, and make a consistent life-long income. Author "Write your eBook Fast" and "How to Market your Business on the Internet," get her 2 free monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 170 free articles.