Does this affect your plot down line? In certain circumstances, yes. For example:

Bruce is a studious clean-cut senior high school student. He’s portrayed as ‘geek’ for most of story, not a main character at all. Then writer decides to spruce things up and throws a dare at Bruce. Bruce accepts. He takes his friend’s ID and goes to a ‘Rave’. Big mistake, but a twist for reader. The ‘Rave’ is raided, Bruce ends up in jail because his friend is wanted by police and he’s holding fake id. He escapes and now tries to clear his name that somehow has crept into police files. A sedate YA high school book has now turned into a suspense novel all because of a character reversal.

When writing up your character(s) sketch, try to include opposite reactions, as well. By doing this, you can easily plot foreshadowing more convincingly ahead of game.

Remember that fiction is often, if not all time, crafted out of real people, real situations or real events. So think of a ‘real’ person and envision his reaction to several possible finales to a ‘dilemma’. Then start crafting ending with one of these ‘reactions’ while dropping subtle hints to a totally different ending than what your reader is expecting. Try to use this character reversal for a completely out of this world ‘awesome ending.’

Make sure your story propels forward, making your reader want to turn page. Bungee jump them out of a plane into a secret path that will drive them to finish line.

6. Keep it simple. Some headlines go on and on to include many problems and benefits. Stick to a one line for best results.

7. Include one top benefit. The top headline of your Web or email sales letter should taut your number one benefit of your product or service. Show big result and wow your readers. They are looking for answers.

8. Build curiosity/suspense. Would this attract you? "Overcome Writers' Block with Snake Dancing?" Sometimes improbable can hook your readers attention, and that's what you want.

9. Must be "you" centered.

Instead of saying "I can do this for you" write it "You will get this benefit when you..." Check out your home page. Does it need a lift? If it has a lot about you, your mission, and your bio, you have missed mark.

10. Think before you write your headlines. Leave lackluster ones behind. To announce his seminars, one client put "Upcoming Seminars" in email subject line. Who cares? Entice your market to act by making a specific, benefit-driven headline.

To prepare for great headlines, start with a list of great benefits. Before you post, check with associates for their reactions. They are a sample of groups and individuals you want to attract.