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Another strong ethics point is to remember that your criteria is your contract with awards submitters. You should use no other standards except for your those criteria which were posted at time person submitted for award. Why? Because you need to stick to agreement that you have made and not use some arbitrary standard known only to yourself.
Remember your power and be professional at all times. A professional is smooth, honest, hardworking and helpful. Don't get into arguments, flame wars or any other petty behaviors as regards your awards program.
Another important point to understand is an awards program should be pure. You should have no requirements, no string attached, except for common request for a link back to your site. You can, of course, request people to sign your guestbook, but never make it a requirement to win an award.
Remember, again, to base your decisions only on your criteria. It does not matter if site you are judging belongs to your boss, your mother or your best friend - just judge against criteria. If you feel you cannot give an unbiased opinion for any reason, then by all means inform submitter pf fact and do not judge site.
A very important ethical point is your awards program is only as good as your own site. In other words, your own website should be a model to others as to what it takes to win one of your awards.
There are many other qualities that make for an ethical awards program. For a more complete list, see our statement of ethics at http://www.internet-tips.net/Winawards/awardsethics.htm
In summary, by remaining ethical you can build an awards program that makes you proud and very effectively advertises your own site and professional skills. What better way to promote yourself than that?
Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge. Web Site Address: http://www.internet-tips.net Weekly newsletter: http://www.internet-tips.net/joinlist.htm Daily Tips: mailto:internet-tips@GetResponse.com