3. Timing Is Everything - Didn't think that mattered? Oh! It does! The day of week, and time of day all play a significant role in how effective your campaign is. For example: almost everyone is in a rush in morning hours. This gives a greater chance that they will delete any email they do not absolutely have to read. Take note of your target customer's typical schedule, and send your emails during their "off times".

4. Give A Deadline - One simple instruction to act before a certain date can make or break your success. Don't neglect this vital element!

5. Consider HTML - These days, most email programs are HTML compatible. In fact, over 90% of customers can receive HTML emails. Color - whether in print or on Web - always increases readability (if done tastefully). Consider having your email converted to HTML to make it stand out in sea of plain text messages.

6. Give It A Break - Rather than writing long paragraphs (even a 3 sentence paragraph formatted at 65 characters per line looks long), write in short 1 or 2 sentence blips. This is easier on eyes of reader, and doesn't take nearly as long to digest.

The competition for your customer's attention is growing greater by day. Refining your email campaign can help you avoid delete button, and reap greater profits.

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6) Do Something: Don't allow messages to build up in your inbox or before you know it you'll be buried alive in messages. As you go through your mail, try to act on every piece of mail you receive immediately.Reply to it, delete it, or file it in one of your folders. Just make sure you do something. If you follow this advice you'll never end up with 500 sitting in your inbox demanding your attention.

7) Print It: If you're like me, you subscribe to a lot of ezines. If you don't have time to read them online do what I do: print them out and take them on road with you. I read them while waiting for appointments or when I'm on break or lunch at my night job.

8) Customize Layouts: Most e-mail clients allow you to customize toolbars and look of your program. Add features you use most often to toolbars and change look of layout to suit your needs.

9) Return Receipts: Have you ever sent a message and wondered if recipient ever received it? Send your e-mail with a "return receipt" request and you'll be sent a notification by e-mail when they have read it. The reader can stop this message from going out to you, but nine out of ten don't mind and allow reply.

10) Message Priority: When you send an e-mail you can set priority of message to "high," which puts a red marker or flag next to it when recipient receives it. This tells reader that message is very important and may help motivate them to reply sooner. Just don't get in habit of sending every message this way or people will get annoyed. Only use it for important correspondence.

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If you follow these top 10 tips, you won't find yourself drowning in e-mails and you'll spend less time managing it. Remember, you need to control your e-mail, don't let it control you.