Avoiding the Delete Button - How To Make Your Email Campaign Pay Off

Written by Diane Hughes


Continued from page 1

3. Timing Is Everything - Didn’t think that mattered? Oh! It does! The day ofrepparttar week, andrepparttar 120415 time ofrepparttar 120416 day all play a significant role in how effective your campaign is. For example: almost everyone is in a rush inrepparttar 120417 morning hours. This gives a greater chance that they will delete any email they do not absolutely have to read. Take note of your target customer’s typical schedule, and send your emails during their "off times".

4. Give A Deadline - One simple instruction to act before a certain date can make or break your success. Don’t neglect this vital element!

5. Consider HTML - These days, most email programs are HTML compatible. In fact, over 90% of customers can receive HTML emails. Color - whether in print or onrepparttar 120418 Web - always increases readability (if done tastefully). Consider having your email converted to HTML to make it stand out inrepparttar 120419 sea of plain text messages.

6. Give It A Break - Rather than writing long paragraphs (even a 3 sentence paragraph formatted at 65 characters per line looks long), write in short 1 or 2 sentence blips. This is easier onrepparttar 120420 eyes ofrepparttar 120421 reader, and doesn’t take nearly as long to digest.

The competition for your customer’s attention is growing greater byrepparttar 120422 day. Refining your email campaign can help you avoidrepparttar 120423 delete button, and reap greater profits.

Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane


Some Advertising Is Doomed To Fail

Written by Diane Hughes


Continued from page 1

2. Summers are slower thanrepparttar other three seasons. This is not to say that you shouldn't advertise duringrepparttar 120414 summer. What it means is that you'll probably have to advertise more! Again,repparttar 120415 focus of most people is on planning vacations, being with their children and having fun. Because of that, most won't pay much attention to advertising that isn't specifically related to their immediate need. You'll have to up your ad frequency in order to place yourself in front of them continually.

3. Always take advantage of advertising related products during "newsworthy" times. Nationally or locally, if your product or service relates well with something that is being covered inrepparttar 120416 news, jump onrepparttar 120417 bandwagon. Again, it deals withrepparttar 120418 general focus of your customer's attention. (Of course, PLEASE use good judgment!)

-- You Must Repeat Your Ads Regularly --

There is another old advertising saying (marketer's are just full of them). "Repetition breeds remembrance." Nothing truer has ever been spoken. Why do you think Pepsi and Coca-Cola spend millions on marketing each year? Everyone inrepparttar 120419 world knows who they are. However, they understand that if they disappear from view, they are likely to drop in market share and fast!

Pepsi, Coke, McDonald's and hundreds of other major corporations understandrepparttar 120420 importance of staying in front of their audience. The last statistic I saw pertaining to impressions stated that consumers must see your ad seven times before they really even notice it. SEVEN TIMES!

I know what you're thinking, "But I'm a small business owner. I don't haverepparttar 120421 budget of Coke or Pepsi." True. But you can swap ads with others, write and submit articles to ezines or Web sites, arrange joint partner ads and splitrepparttar 120422 cost plus a number of other things to reduce your advertising expense. What's important is that you stay in front of your particular customer.

Once this combination is put into practice, you will notice a great increase in your advertising response. The result of an ad that is well written, placed in a targeted publication, timed impeccably and repeated with regularity will be a more consistent flow of sales for your business.

Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane


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