It’s only human nature to want to do this. After all, Toy Company #1 wasn’t performing as well as #2 is. You aren’t seeing nearly as high a profit margin.

But hard truth of matter is this: Toy Company #1 was making you steady money! It wasn’t running in red. It wasn’t a drain on your budget or resources. It was a winner.

Profit is profit. Every little bit adds up. Sure, Toy Company #1 wasn’t making you much money, but even a little bit of profit is more than you had. Imagine if you found seven more companies that performed like it – at end of month, all those ‘little’ profits would add up to a ‘big’ overall profit.

The best solution is to keep ad campaign that’s already working, and add new campaigns that show even better profits to it.

But what about fact that you’re now competing with yourself? On surface it doesn’t seem to make sense to promote two different products that are aimed at same audience.

The answer to this objection is simple. Why shouldn’t you compete with yourself? That way, no matter which choice consumer makes, you win. Some of your audience, for whatever reason, just isn’t going to buy products from Toy Company #2. Some of them will only buy from Toy Company #1. Don’t you want to make profits from those people too?

The lesson is simple. Don’t drop winning ad campaigns!

The traffic exchanges specify whether or not you can have multiple websites for display. However, you can only display one website at a time if you are permitted to have multiple websites. You can specify how many of your earned and/or purchased credits can be applied to each of your websites.

Most exchanges have a referral program where you can earn credits for people that you refer to traffic exchange program and their surfing activity. As a bonus, you may receive a certain percentage of their earned credits. Your downline levels may be unlimited or limited depending on traffic exchange structure.

Most traffic exchanges earn money from "purchase credits" feature they offer and from advertisements. In general, an exchange member can specify whether or not they want to see popups, adult or erotic websites.

Most traffic exchanges have restrictions associated with your use of exchange. For example, exchanges generally specify whether you can or cannot have: (1) popup windows, (2) message boxes, (3) inappropriate content or adult material, (4) break out of frames, (5) site rotation, (6) URL or domain forwarding and (7) more than one account.

Furthermore, traffic exchange may be able to delete your account if: (1) your account is inactive for a given period of time or (2) your website is causing problems for exchange system. Some exchanges let their members sell their earned credits for cash back to traffic exchange. The rate of conversion from earned credits to cash is controlled by webmaster of traffic exchange.

Your website design and time it takes for website to load are very critical when using a traffic exchange. Your webpage will never get viewed if your site takes 15 seconds to load and exchange rotates websites every 15 seconds. You want to have at least a 10-second viewing window to give surfing exchange member time to respond to your webpage presentation.

Keep your website clean of unnecessary clutter. You want your visitor to make a quick decision whether to ask for more information or pass on your offering.

Make your displayed website short and simple. Do not send your visitors to sales page on your main website. Provide a killer headline followed by supporting bullets and ask for their name and email address. Don’t make it complicated.

Put lure on fishing line and give your visitors a chance to say “yes” to your presentation. You need to get your message in front of your visitor quickly. Capture their name and e-mail address. You will have plenty of chances at a later time to market to your list.

Traffic exchanges can bring you a lot of traffic. It will take some work but increase in your own opt--in list will provide constant inspiration. You should consider benefits gained from traffic exchanges if you have time and proper motivation. ======================================= Copyright © F. Terrence Markle – All Rights Reserved F-R-E-E course on building a high-quality targeted list "How To Build Your Own Opt--In Mailing List" at: http://www.QuikSystems.com/OIC/OpInCourse.htm F-R-E-E Ezine on building your targeted list at: http://www.QuikSystems.com/EzineSub.htm =======================================