Automated Submissions to Major Search Engines

Using an automated service or software to submit your website to search engines can be extremely counterproductive. Most of major search engines and directories accept manual submissions but do not like to be spammed with automated ones.

Cloaking

Cloaking is practice of deceiving both search engine and visitor by serving up different pages for each. The visitor sees a nicely designed and formatted page and search engine robot scans a page of highly optimized text. Any practice that is deceptive should be avoided and downfall of cloaking is that, if caught, website can be banned permanently.

Using a Cheap or Free Web Host

Using a cheap or free web host can hurt in search engine rankings. Frequent downtime, pages taken down for exceeding bandwidth deter robots from indexing your site. If a robot cannot access your site often enough, your site will be dropped from search engines. Hosting is cheap, so if you are serious about your website get your own domain name and host not one like geocities.com/yoursite.

Sharing an IP Address

Sharing an IP Address even from a legitimate web host can get your site in trouble. If you have cleaned up your website from all of techniques mentioned above and your website still does not get relisted by search engines in a couple of months, check with your host to see if you are sharing an IP address with other sites. If so, you may consider moving your website to a new host who will give you your own IP address or at least one that is not shared with another company who has had their IP address (an yours) banned by search engines.

FAST's Director of Business Development and Marketing, Stephen Baker, has stated that globally there are approximately 30 million crawl-able servers and approximately two-thirds have been banned by FAST network for spamming. If these numbers are correct, your site may be blacklisted or penalize for "guilt by association."

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In eyes of search engines, those pages with higher Pagerank (and hence greater importance) than yours will now rank better than you for keywords your article is optimized for.

Instead of making your article main course, use it as an appetizer to direct search engines and readers to a UNIQUE, keyword-rich, well-optimized report or white paper on your website, and you'll see dramatically different results.

2. Use Your Article As Spider Bait

Think of your articles as simply conduit that leads search engines to your website.

Publishing your articles all over web is like leaving scraps for a puppy (a.k.a. search engines) that follows them all way back to kennel (a.k.a. your website) where it can feast on main course - your UNIQUE content.

3. Use Keyword-Rich Anchor Text In Your Resource Box

Use your main keyword or keyphrase in anchor text of article resource box that contains a link pointing back to your unique content.

This will create hundreds of keyword-rich links pointing back to well-optimized report on your website, and give your pages a powerful edge over other websites.

Often this factor alone is sufficient to take your website to top of search results, especially with search engines like Google and MSN.

The guidelines here include only a few of steps you need to take to get high rankings for keywords of your choice.

To learn how to use your articles and unique content to get an edge over your competitors and secure long-term, top rankings for your website, check out search engine optimization ebook, Number One In Your Niche.

http://www.numberoneinyourniche.com