Avoid Search Engine Blacklisting

Written by Kevin Kantola


Continued from page 1

Automated Submissions torepparttar Major Search Engines

Using an automated service or software to submit your website torepparttar 127903 search engines can be extremely counterproductive. Most ofrepparttar 127904 major search engines and directories accept manual submissions but do not like to be spammed withrepparttar 127905 automated ones.

Cloaking

Cloaking isrepparttar 127906 practice of deceiving bothrepparttar 127907 search engine andrepparttar 127908 visitor by serving up different pages for each. The visitor sees a nicely designed and formatted page andrepparttar 127909 search engine robot scans a page of highly optimized text. Any practice that is deceptive should be avoided andrepparttar 127910 downfall of cloaking is that, if caught,repparttar 127911 website can be banned permanently.

Using a Cheap or Free Web Host

Using a cheap or free web host can hurt inrepparttar 127912 search engine rankings. Frequent downtime, pages taken down for exceedingrepparttar 127913 bandwidth deter robots from indexing your site. If a robot cannot access your site often enough, your site will be dropped fromrepparttar 127914 search engines. Hosting is cheap, so if you are serious about your website get your own domain name and host not one like geocities.com/yoursite.

Sharing an IP Address

Sharing an IP Address even from a legitimate web host can get your site in trouble. If you have cleaned up your website from all ofrepparttar 127915 techniques mentioned above and your website still does not get relisted byrepparttar 127916 search engines in a couple of months, check with your host to see if you are sharing an IP address with other sites. If so, you may consider moving your website to a new host who will give you your own IP address or at least one that is not shared with another company who has had their IP address (an yours) banned byrepparttar 127917 search engines.

FAST's Director of Business Development and Marketing, Stephen Baker, has stated that globally there are approximately 30 million crawl-able servers and approximately two-thirds have been banned byrepparttar 127918 FAST network for spamming. If these numbers are correct, your site may be blacklisted or penalize for "guilt by association."



Copyright 2004 SEO Resource

Kevin Kantola is the CEO of SEO Resource, a search engine optimization company, devoted to achieving high rankings and increased traffic. Visit the SEO Resource website at http://www.seoresource.net to see how your site may benefit.


Why Articles Are Not The Route To High Search Engine Rankings

Written by Priya Shah


Continued from page 1

Inrepparttar eyes of search engines, those pages with higher Pagerank (and hence greater importance) than yours will now rank better than you forrepparttar 127902 keywords your article is optimized for.

Instead of making your articlerepparttar 127903 main course, use it as an appetizer to direct search engines and readers to a UNIQUE, keyword-rich, well-optimized report or white paper on your website, and you'll see dramatically different results.

2. Use Your Article As Spider Bait

Think of your articles as simplyrepparttar 127904 conduit that leads search engines to your website.

Publishing your articles all overrepparttar 127905 web is like leaving scraps for a puppy (a.k.a.repparttar 127906 search engines) that follows them allrepparttar 127907 way back torepparttar 127908 kennel (a.k.a. your website) where it can feast onrepparttar 127909 main course - your UNIQUE content.

3. Use Keyword-Rich Anchor Text In Your Resource Box

Use your main keyword or keyphrase inrepparttar 127910 anchor text ofrepparttar 127911 article resource box that contains a link pointing back to your unique content.

This will create hundreds of keyword-rich links pointing back torepparttar 127912 well-optimized report on your website, and give your pages a powerful edge over other websites.

Often this factor alone is sufficient to take your website torepparttar 127913 top ofrepparttar 127914 search results, especially with search engines like Google and MSN.

The guidelines here include only a few ofrepparttar 127915 steps you need to take to get high rankings forrepparttar 127916 keywords of your choice.

To learn how to use your articles and unique content to get an edge over your competitors and secure long-term, top rankings for your website, check outrepparttar 127917 search engine optimization ebook, Number One In Your Niche.

http://www.numberoneinyourniche.com

Priya Shah is the author of Number One In Your Niche http://www.NumberOneInYourNiche.com and edits the newsletter Be a Whiz at eBiz! http://ebizwhiz-publishing.com


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