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So we have to treat people’s inboxes with respect. To stop annoying those potential clients, here are some easy to follow rules:
oSend emails only to them that ask. Your mails should only go out to subscribers. Remember that it’s illegal to send emails to PRIVATE addresses like firstname.lastname@example.org Business addresses are different such as email@example.com , but still don’t spam even business ones.
oRemove addresses when asked. Never anger potential customers, as refusing to do something like removing them, will do this. They see your mailings as unproductive, untargeted, not asked for, or even actual scams (even though they arent’), but this is label most come under – even if you only sent 4 in last year.
oIf you buy email lists – check them before use. Most are useless money makers, that don’t work, bounce back or simply fail in some technical way.
oTry a few test mailings first, something simple like an offer to send em something free. This is good for locating and dealing with all those bounce backs you’re going to get. Once you’ve done that, you’ll have a better quality list – you know, something to work with. Save those ones, and send them a more deserving personal email,as this is where sales campaigns will be more successful.
oNot Read. Ah, not reads – I really like these, no seriously, as I get to remove them (the power and glory), well, they aren’t going to buy anything anyway, so why waste time contacting them – or even serving them!
oIt keeps that database tidy and better qualified, oh and saves you from flaming abuse mails from sad prospects who aren’t interested.
oEnsure that you use a real email address. This is just obvious.
oMake sure that subject line isn’t deceptive. Remember to make it straightforward, don’t confuse prospect or give them opportunity to file you – in computer bin. And they will, if they can’t understand your message!
Owner of an ad company