When someone subscribes to your ezine, they will receive their "Welcome to My Ezine" notice. As they are reading "Welcome" message, their enthusiasm is bubbling over. Waiting for that first issue will be tough unless there is an invitation to receive their first issue NOW.

In your "Welcome" message, you should let them know that if they would like to get started right away reading your ezine, then they should send a blank email to your autoresponder address for "Best Of" issue.

New subscribers will gorge themselves on your "Best Of" issue, and they will remember your ezine when first new issue arrives in their mailbox. If "Best Of" issue was precisely what they were looking for, you can rest assured that they will eagerly open each subsequent issue of your ezine, with delight in their hearts.

If you do not have ability to set up autoresponders on your own domain, one company that offers a free autoresponder service is: http://sendfree.com/

If you take time now to implement "Best Of" autoresponder, rewards will most certainly be long-lasting. Remember, best time to get a new subscriber to fall in love with your ezine is when their interest is highest --- at very moment they subscribe to your ezine.

But, there are several other reasons why a subscriber chooses to unsubscribe from an ezine that you can prevent by taking a good objective look at your publication. Check out these subscriber killers.

1. More ads than content.

2. Boring content.

3. Poorly written content.

4. Content not targeted to your subscriber base.

5. Poorly formatted - visually hard to read.

You need to check your ezine for these subscriber turnoffs and correct any that apply. Above all keep marketing your publication. That should turn your situation around.

Best wishes,

Mr. D