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* User-contributed content: A website that handles support issues may have a lot of use for a user forum. A professional services firm would probably be better off without a forum, with all user-contributed content in form of testimonials.
* Original written content, exclusive and for distribution: Any website can benefit from original content since it draws search engine traffic and puts your best foot forward with visitors. The broader your potential audience and greater competition from other sites, more content you need.
Scheduling Content Updates
Search engines, especially Google, seem to give pride of place to sites that regularly update their content. Regular content updates also give visitors a reason to return.
In short, if you have thirty web pages worth of content this month, it's better to post one page each day rather than put them up all at once. To make sure you do this, schedule an hour each day for updating your site's content.
One way to get regular content updates for your site is to start a blog, a "web log" in which you write your thoughts and post news. The one disadvantage is that many web users are getting tired of blogs, which are often not well written and contain more opinion than information. Search engines, too, seem to be featuring blogs in their results less often.
Identifying a Content Provider
Ever wonder how Bill Gates keeps MSN and Microsoft sites so content-rich? Doesn't he get RSI from writing a thousand or more pages a day?
You guessed it: Bill Gates does not write content for any of Microsoft websites. Nor should you write all your own content. All successful website owners have someone else write a large part of their content. This person or company is often called a "web content provider" or "website copywriter."
You need to select a web content provider with proven experience writing content for web, rather than just writing for print. Ask to see writing samples. You might even ask if you can commission just a single page to start with, for evaluation purposes. Also make sure that you are buying all rights to content.
After all, most important part of your website content strategy should be quality.
Joel Walsh, a professional content writer and founder of UpMarket Content, recommends you check out their site to learn more about what you can get from a web site content provider: http://upmarketcontent.com/website-content [When posting on the web, please hyperlink this text as the anchor text: "web site content provider"]