The first group couldn't care less if you send them multiple email addresses on a frequent basis - they never see ads. Their software automatically collects your email address, checks for duplicates, and adds it to their file.

The second group however, and all newsletters published on a regular basis that allow free ads, are a different story. When they receive ads, each one is checked manually. They usually only permit one ad per cycle, and if you submit 7-12 ads a day, you will quickly overwhelm their processing capabilities. To them, this is spamming. Their only recourse is to "fight fire with fire". What they do is automatically filter out ads submitted using this type of software. They will never see your ad submissions.

So what does this automatic submission software do for o you. In first example, your ads might have a useful life measured in minutes. In second case your ads are "blocked" from sites that will produce your best results.

Once you are blocked (depending on how they do it) you may never be able to submit ads to these quality sites again - even if you do it manually. Some block at email address level. Once an address is blocked, their filters will automatically delete your incoming email, whether it is an ad or not.

Maybe that automatic submission software isn't best hundred bucks you could ever spend.

So how do you develop an effective headline?

First - write your ad. Make it as long as you want, and make sure you get all of your ideas included. Then, without mercy, cut it to about 5 lines of 65 characters per line. "But", you might say, "I can't get all of my points across in something that short". Face it - you are not trying to sell your entire program with this one ad. You are however, trying to get someones attention. If they respond, you can send them all follow-up information necessary.

After you have your ad written, then try to develop some catchy headlines. Keep them short and try to grab your readers attention. After you have written a few - test, test and test again. If your ad is in a place that is normally read by your target market, such as an E-zine or Newsletter, you should be able to determine which ads are pulling. You should concentrate this initial advertising in one or two well known publications, so as to keep your costs to a minimum while you are experimenting.

When you find an ad that is working, then you can expand your ad program. In advertising programs we offer, we see many people competing for same customer base, with same product. Good headlines can increase responses you receive. Great headlines can ensure that you are getting business while others who are running basically same ad copy, but with a "blah" headline don't.

Bob Osgoodby publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe and place a Free Ad for your business.