Attracting New Business on a Shoestring Budget

Written by Kelley Robertson


Continued from page 1

Cold calling. Without a doubt, this is usuallyrepparttar most challenging way to market a business - I know very few people who actually enjoy cold calling. However, it can be a good way to uncover qualified prospects in a relatively short period of time. Be sure to start your conversation with a good opening to capturerepparttar 120536 other person’s attention.

Give free information. Atrepparttar 120537 marketing workshop I attended,repparttar 120538 facilitator suggested to give information to interested prospects. I have used this approach on my website and have quadrupledrepparttar 120539 number of subscribers to my newsletter inrepparttar 120540 last year. You do not need to give away ALLrepparttar 120541 information relevant to your product or service. Instead, offer information that will help your target market with their problems. For example, when people sign up to my e-zine, they receive a report that outlines 100 tips they can use to increase their sales.

Offer a guarantee. A concern many people have when changing suppliers isrepparttar 120542 risk associated withrepparttar 120543 change. They may not be completely satisfied with their existing supplier butrepparttar 120544 risk of choosing a supplier who may be worse can prevent them from changing. Eliminate this concern and offer a guarantee.

Advertising. This can be a great strategy if you know how to create a good ad. The best marketers know that great sales copy is what makesrepparttar 120545 difference; I have experienced this first-hand. When I began selling my book on my website, I generated mediocre results forrepparttar 120546 first two years. I eventually changedrepparttar 120547 copy on my site and sales have soared every since. Glance throughrepparttar 120548 ads in your trade magazine and you will quickly notice that most ads focus onrepparttar 120549 company’s product features instead of onrepparttar 120550 customer’s problem. Create a great ad by concentrating onrepparttar 120551 problem you can solve.

There are many other ways to market your business and generate new business leads. However,repparttar 120552 ideas I mentioned in this article are effective low- or no-cost options. Use them consistently and watch your sales grow.

© 2004 Kelley Robertson

Kelley Robertson, President of the Robertson Training Group, works with businesses to help them increase their sales and motivate their employees. He is also the author of “Stop, Ask & Listen – Proven sales techniques to turn browsers into buyers.” For information on his programs, visit his website at www.RobertsonTrainingGroup.com. Receive a FREE copy of “100 Ways to Increase Your Sales” by subscribing to his 59-Second Tip, a free weekly e-zine.


Are Your Sales Letters Drab and Boring?

Written by Dustin Rhodes


Continued from page 1

As we speak with another person, we use our eyes, facial expressions and hand gestures to get our point across. Have you seenrepparttar guy walking and talking onrepparttar 120535 cell phone, while flailing his arms? That is me! I talk with my hands, you may also. That is why I have an ear piece for my cell phone. so that my hands are free as I talk. The more expressive your self-talk,repparttar 120536 more interesting your text will be. Through your mirrored reflection, you will be more animated and relaxed and your text will reflect your enthusiasm. Your text will come alive and smile.

Dustin Rhodes "the Internet Cowboy" has authored several Internet Marketing ebooks, his articles have been published in numerous newsletters and magazines; and publishes the weekly business ezine: Intelligent eMarketing Digest. For online marketing and promotion information visit: http://www.IntelligenteMarketing.com


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