2. Play with these exercises:

Practice: Writing is...as painful as a tooth being pulled... riding a roller coaster... a self-revelation. Now try your title or part of your "tell and sell" (unique selling proposition which includes benefits), and back cover copy. Self-care is...a bubble bath in middle of a workday... breathing in mountain air... lighting a candle near my workstation.

3. Complete these metaphor starters: Remember to use concrete

words--of image, sound and feeling. Forgo all clichés. I'm as silly as I'm as frazzled as I'm as happy as (no clams, please) I'm as frayed as I'm as dizzy as I'm as low as I'm as powerful as a I'm as sleepy as I'm as tired as I'm as cold/hot as I'm as energetic as I'm as spiritual as I'm as comfortable as I'm as loose as

Expand list using subjects of your book. Think and picture your audience as you create more powerful writing.

4. Re-define all general benefits in your introduction, "tell and sell," or sales letter.

Example:

-Life is... -Life looks like... -Life feels like...

Try these out:

-Stress is... -Authentic is... -Health is... -Spiritual is... -Marketing is... -Promotion is... -Profits are... -More life is... -Better Communication is... -More money is...

Let your potential buyer see or feel how it is after they purchase your product or use your service. Then, they are more comfortable with buying. They need to see results and feel themselves better for using your product.

5. Just for fun:

"I was as dizzy as a dervish, as weak as a worn-out washer, as low as a badger's belly, as timid as a titmouse, and as unlikely to succeed as a ballet dancer with a wooden leg."

Each of you has powerful potential for making connections and seeing relationships in your own unique way. Metaphor making is a highly personal and richly creative experience. Play with metaphors and use them in all of your sales materials.

Other marketing advice?

1. Create a coaching sales letter to send by email as well as put up on a Web site. Put in writing benefits of your service. Include features such as what a session looks like. How will you change your client or customer's life? Bring them more money, time, clarity, more intimacy? Ask yourself what is major problem you solve for them? Your answer is benefit. Inform people of details, so they can decide to buy. In dark, they will slip away.

2. Create an online promotion exchange letter to send to all people you meet online who may be willing to network with you. Offer your link write up, short book blurbs, tips, ezine ads, and articles. If an ad, offer a 3-4 month exchange for better results. Keep a special list to mail to every few months.

3. Write many more articles to circulate online. Thousands, even hundreds of thousands of your targeted market will see them each day you submit. They will notice your free ezine or other free offer in your signature box. Your ezine subscriptions will increase 7-20 a day, depending on your topic.

Take one topic from your longer book and retool it into a short article. You have endless material in your files, so you don't have to reinvent wheel.

With intention to increase her coaching clients, Joan added her attention. She took action to meet more people as well as to continue writing new articles to circulate online. It's a good idea to pay attention to what's working and what's not.