Attack Smaller Searches To Get The Big Ones!

Written by Martin Lemieux

Continued from page 1

Are you starting to seerepparttar value of targeting larger search terms? (Larger meaning more words attached to it).

Eventually as time goes on, once you've done your due-dilligence and worked hard at targeting these larger search terms, search engines will start rewarding your site with much smaller and more difficult terms to acquire.

Another way to accomplish this is to target your local market 1st. Instead of targeting "Web Site Marketing Tips" as a whole, you can target "Marketing In Hamilton, Ontario".

By targetingrepparttar 128121 area you live in, you not only target your local market 1st, but you also setup your web site for success inrepparttar 128122 future market, which ultimately, isrepparttar 128123 rest ofrepparttar 128124 world!

Let's just say I was to remove "Ontario" from that search term "Marketing In Hamilton, Ontario", how many cities are named "Hamilton" ??? Many more than you think!

So in conclusion: Don't be afraid to work for your key phrases and set your web site up for success by targeting larger key phrases to increase your chances of better search engine placements. Inrepparttar 128125 end, you'll receive what you've been after all along, more exposure for your enterprise!

I hope you enjoyedrepparttar 128126 article!

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About The Author:

Martin Lemieux President

Smartads - Affordable Web Solutions &

Eye Catching Print Design

Powerful Internet Marketing Tools

Search marketing integration

Written by Damon Lightley

Continued from page 1

Judge for yourself

A great deal of online marketers userepparttar home page asrepparttar 128120 web address to link to when they drive people to their site. Why spend so much time and money to deliver a message, and then bring a visitor who responded to it, to a page that has no specific relevance (either graphically or textually) to that message? Some marketers do use unique web addresses, but they're wasted since they're established only to do 'hit counts' to determine pull. In some cases they immediately redirect torepparttar 128121 home page. This isrepparttar 128122 "ask forrepparttar 128123 receptionist" mentality, and it's most foolish.

It's not rocket science to do this right

And all this is inexpensive to do. Building a few static HTML pages, and applying some changes to copy isn't a blip in even small budgets. With sophisticated content management systems often in place this can even be done in-house. All it requires is a little extra effort and a little extra thought and you have search engine marketing activity integrated and targeted from tip to toe.

However, integration doesn't stop there. What we've explained above is one simple example. Search engine marketing can be integrated with email to help remind and convert visitors and you may also want to consider how it can be integrated with your off-line efforts. How easy is it for users to remember your web address, and, are you confident that if they do a search for your business in a search engine - will you come up atrepparttar 128124 top?

Damon Lightley is Director of Site Visibility Website Promotion, an agency specialising in driving online customer acquisition and retention.

Damon Lightley is Director of SiteVisibility - a website promotion agency

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