Attack Of The Killer Google Zombies!

Written by Michael Cheney


Continued from page 1

**The Single Best Way To Get Customers To Your Website

If there is one single and most-important fact I have learned inrepparttar past 9 years about how to get customers to your website it is this:

There is no one single way!!!!

If you're looking forrepparttar 124714 'magic bullet',repparttar 124715 'ultimate secret',repparttar 124716 'hidden treasure' or any other cheese-tastic analogy that you care to mention - forget it. Stop looking for that one "killer way to explode your website's traffic levels over night" - it doesn't exist.

You need to start seeingrepparttar 124717 wider picture and leavingrepparttar 124718 Google Zombies to it. You need to try other search engines, try links, try online advertising, try developing partnerships with other websites, try viral marketing techniques, try dispersing your message on other people's networks, try creating multiple websites for different niches, try an affiliate programme, try getting listed in directories, try launching an email marketing campaign and try tattooing your website address onto your forehead.

Whatever you do please promise me you will try lots of different things and not turn into a Killer Google Zombie!

Michael Cheney

Get hundreds more proven, practical and painless internet marketing tips and tricks plus FREE internet marketing products worth £159 ($288) here: http://www.magnet4web.com


Google Adwords and the Lost Art of Copywriting.

Written by Neil Street


Continued from page 1

Perhapsrepparttar reason why SEM professionals focus so much on keywords, rather than on writing great ad copy, is that creating keyword lists is, at bottom, a rote task that is frequently accomplished with specific software. Creating great copy, onrepparttar 124713 other hand, requires a writing implement (pencil or keyboard is fine), a surface (paper or screen) and,repparttar 124714 hard part, some really creative thinking! When ad copy is improved, an Adwords or Overture campaign delivers more traffic to your site, often for a lower “cost per click.” Our company, Small Business Online, a web design and internet marketing firm, has repeatedly seen vast improvements in user responses (what’s known as “click through rates”) whenrepparttar 124715 ad copy is compelling.

What arerepparttar 124716 the characteristics of ads that make users click? Ads that are snappy (you only have a few words to work with) and that promote a benefit do best. So, for example, if you are selling an extremely comfortable hiking boot, don’t just write a headline like “Great Hiking Boots!”. Giverepparttar 124717 user a benefit, something that’s in it for them, such as “Your Feet Will Love You!”. If you’re selling strong gourmet coffee, don’t just say “Premium Quality Coffee,” say something like “Our Java Will Jumpstart Your Day!”.

How does a person learn to write good copy? It’s not rocket science. Surf over to Amazon, search on “advertising books” or “copywriting books” and a whole world of advertising help will open up before you. Readrepparttar 124718 reviews, pick out one or two books that are highly praised, and you’ll be armed withrepparttar 124719 knowledge you need to stand out fromrepparttar 124720 herd. And when you stand out, your Google Adwords or Overture campaign will really improve. Compelling ad copy is notrepparttar 124721 only aspect of these campaigns you need to work on – keywords still count, bids still count. But inrepparttar 124722 end, your ad is like a sign onrepparttar 124723 front door to your website. If it’s not interesting or compelling, no-one will knock.

Neil Street is co-founder of Small Business Online, based in Westport, CT., a web design and internet marketing firm dedicated to the Internet needs of the small business. His website is at Send email to neil@smallbusinessonline.net He can also be reached at (203)761-7992.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use