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Who you are and how to get in touch. Duh! Remember fax number and, if you have one, toll-free number. In fact, if you do have a toll-free number, project class and good service by showing it as your only voice number. Whatever phone number you show, "bold" it so it stands out.
What you do. A job title is nice, but does it really convey what function you perform and what your responsibilities are?
What your company does. "ABC Flowers" tells a little about what you do, but you need to add something like "Specializing in birthday arrangements". "ABC & Associates" doesn't say ANYthing about what you do; is that a consulting firm? If so, what kind? Computer? Legal? Erosion control?
Products and services. Briefly list some of what you or your company offers. Brevity is key; just say enough to get them to ask for more information.
Internet information. Don't forget your web address and e-mail address, too. (WHAT? You don't have web or e-mail addresses? GET THEM, AND GET THEM NOW!)
That's a lot of stuff to get onto a 2" x 3 1/2" card, isn't it? Don't forget back of card, too! That's a lot of "real estate" which is often wasted, and extra cost is minimal.
Your card does have a big job to do; it's cheap, front-line advertising. Make most of it!
Dave Balch generated over $5 million from his home-based business. Visit http://www.TheStayAtHomeCEO.com to sign-up, for information on speaking services, or for copies of past articles and newsletters. Comments and/or questions are always welcome at 1-800-366-2347 or Dave@DaveBalch.com.