Ask Mr. D - On Search Engine TacticsWritten by Bill Daugherty
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If you don't have Meta Tags in place, things can get ugly. The spider will move to text on your page, with end result being a really messy site description and no keywords ... that's bad!
Meta tags should be placed between head tags of your sites code. They should contain your site's title, description and keywords. If you are not knowledgeable about building meta tags, I suggest you consult someone who does. Even it cost you a few bucks, amount of traffic increase you will see will more than make up for cost.
Do you have an advertising or marketing question you'd like to see published in this column? Send it to mailto:MrD@epm.zzn.com You can visit Mr. D's website at: http://www.freeadsgalore.com To visit Mr. D's latest project Goto: http://www.instantez.com/wdindex.html
THE FIRST STEPS TO GETTING NOTICED IN "THE VAST AND UNCHARTERED WORLD OF CYBERSPACE"Written by Craig Lock
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With all comments and articles about search engines and so many people spending so much time and effort "trying to get better of them", why don't more web marketers rather spend their valuable energies in activities, which they CAN CONTROL to some extent. Once you have posted to major search engines, monitor your positioning from time to time (say once a month) then LET BE. You'll never beat them, because their policies change all time. Start concentrating on MARKETING and carving out a UNIQUE NICHE for yourself on WWW with your particular products. Be UNIQUE and "brand" yourself as an expert in your field with your own individual "style and niche". We mainly do that by writing articles and submitting them to article announcement lists, like Article Announce, Free Content, Publish in Yours, Publisher Network and Article Publish. Articles with your website in your signature file bring traffic, which then lead to SALES...and best of all it's free advertising and helping others at same time by sharing your knowledge and experiences in your field of expertise. It's been a long learning curve for us at Eagle Products (NZ) seeing what works and what doesn't in getting listed with major search engines ...like lessons of life itself.
Craig Lock has been successfully marketing products online for the past five years. Craig is a writer, who believes in sharing information, as well as encouraging and helping others to find their talents and gifts, to strive for and accomplish their dreams in life - whatever they may be. http://www.nzenterprise.com/