Ask Mr. D - Offline Advertising

Written by Bill Daugherty

Continued from page 1

They use a word processing program to make up handbills promoting their web business and distribute them byrepparttar thousands. The only cost isrepparttar 124509 paper and toner for their copy machine.

The distribution cost is their time and they enjoy getting outdoors a few hours each week, besides it is great exercise.

They takerepparttar 124510 handbill door-to-door and place them underrepparttar 124511 windshield wipers of autos at various malls.

Give this a try, but be sure to checkrepparttar 124512 laws in your area about such activity.

Good luck and let me know how it works for you. I will share your experience with my readers.

Bill Daugherty. Do you have an advertising or marketing question you'd like to see published in this column? Send it to You can visit Mr. D's website at:

Sell Yourself First

Written by Bob Osgoodby

Continued from page 1

There are a number of ways andrepparttar web actually makes it easy. Put a picture of yourself on your web site with a short bio and contact information. If a person knows how to get in touch with you in case of a problem, it makes their purchasing decision a lot easier.

Tell people how you help your customers andrepparttar 124508 successes they have had. Let them know how they needrepparttar 124509 benefits of your product or service. This isrepparttar 124510 kind of information that will build confidence in your customers and prospects.

A lot of people are reticent to give contact information onrepparttar 124511 web. They're afraid they'll get crank calls, or people will find out where they live. A real concern? I don't think so. There are ways around these types of problems.

I have a second telephone line that gets turned off during non-business hours. Many places inrepparttar 124512 country don't have home delivery of their mail available, and a P.O. Box is their actual address. A P.O. Box is not ideal, but will be acceptable if a telephone number is provided.

Before you try to sell anything on or offrepparttar 124513 web, remember to sell yourself first.

Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at to subscribe and place a Free Ad for your business.

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