Ask Mr. D - Marketing New Sites

Written by Bill Daugherty


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If you don't mind paying 1 cent per visitor (that's 1,000 visitors for $10) then you can get onrepparttar pay-per-click search engines and have visitors start arriving at your site within a few hours.

Some other free and low cost marketing ideas:

- Make a text link from any other sites you own. - Submit to FFA link sites. - Buy E-Zine ads. - Send an ad to your mailing list. - Promote your site in your signature files. - Tell all your friends and business associates about your new website. - Whatever you do: DO NOT SPAM - EVER!

Bill Daugherty Do you have an advertising or marketing question you'd like to see published in this column? Send it to mailto:MrD@epm.zzn.com You can visit Mr. D's website at: http://www.freeadsgalore.com


$1,000 Worth of Publicity for $60

Written by Jeffrey Dobkin


Continued from page 1

The body ofrepparttar release follows. Double space, allowing an editor to easily make corrections betweenrepparttar 121594 lines. Leave room aroundrepparttar 121595 margins, too. Make it look easy to read, even if it isn't. Use short, descriptive sentences without fluff or excess verbiage. Use a pyramid style of writing -repparttar 121596 most important parts inrepparttar 121597 first paragraph or two - because editors know to cut fromrepparttar 121598 bottom.

Terse, concise writing just like a reporter from a newspaper would write works best. Holy smokes! Did I just say "just like a reporter from a newspaper would write"? What an idea!

How's this: suppose you aren't a strong writer, or you're too busy with other activities to write your own release. What do you do? Callrepparttar 121599 local newspaper and ask to speak with a reporter. Now, I don't know about your area, but newspaper reporters here in Philadelphia don't usually make allrepparttar 121600 money they'd like. When you get a reporter onrepparttar 121601 phone, ask if they know of any reporters who'd like an additional easy writing assignment and would consider writing a press release - for pay. Chances are better than good thatrepparttar 121602 same reporter you're speaking with will go forrepparttar 121603 chance at easy money. If not, they'll recommend an associate on staff.

Go over your product information withrepparttar 121604 reporter, and add enough of a benefit summary so they can write a quality release. Ask them to recommend several different angles and what they think their very best pitch would be. Then ask what their hourly rate is (usually about $20/$30 hour). Your release should take about two to three hours of writing time, if that - and should cost around $60, at worst $90.

Now forrepparttar 121605 best part. Your reporter can submit your release torepparttar 121606 editor for you. Think about it. The paper's own reporter writes a press release - inrepparttar 121607 newspaper's exact style of writing - and then hands it to repparttar 121608 editor with his own personal recommendation. Nice package.

So without writing a stitch, you getrepparttar 121609 release written then handed over torepparttar 121610 editor on a silver platter by a trusted staff member. Your chances of getting it published are you guessed it. When it's printed, you just received $1,000 worth of advertising for $60. As promised.



Jeff has written two great books on low cost direct marketing methods: How to Market a Product for Under $500, and Uncommon Marketing Techniques. He can be reached at 610-642-1000. Additional articles: www.dobkin.com


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