Continued from page 1
To be most effective, banners need to be placed on high traffic sites that target visitors most likely to want your type of product or service.
Animated banners do produce higher click-through rates than non-animated banners. At least, that has been my experience. The two sites I have listed below offer free animated banners. They are both easy to use.
Animation Online http://www.animationonline.com
Don't make banner ads your only marketing effort, but only one part of your overall marketing plan.
Bill Daugherty Do you have an advertising or marketing question you'd like to see published in this column? Send it to mailto:MrD@epm.zzn.com You can visit Mr. D's website at: http://www.freeadsgalore.com