Ask Mr. D - Banner Ads

Written by Bill Daugherty

Continued from page 1

To be most effective, banners need to be placed on high traffic sites that target visitors most likely to want your type of product or service.

Animated banners do produce higher click-through rates than non-animated banners. At least, that has been my experience. The two sites I have listed below offer free animated banners. They are both easy to use.

Animation Online


Don't make banner ads your only marketing effort, but only one part of your overall marketing plan.

Bill Daugherty Do you have an advertising or marketing question you'd like to see published in this column? Send it to You can visit Mr. D's website at:

10 Illuminating Ways To Charge-Up Your Orders!

Written by Larry Dotson

Continued from page 1

7. Introduce yourself in your ad copy. Haven't you ever read an ad copy and wondered half way through it who is sellingrepparttar product? It's a big turn off.

8. Start your ad with a story. It draws people right into your ad and they forget they're being sold to. You could start with "Once upon a time..."

9. Use less than five points in your ad copy. If you start revealing too many topics, your readers might get confused and quit reading.

10. Make your target audience's experience reading your ad positive. You could educate them or tell a joke to make them laugh.

Larry Dotson is the co-author of "The Hypnotic Writer's Swipe File" a collection of hypnotic words and phrases that sell. You can visit his web site at:

    <Back to Page 1 © 2005
Terms of Use