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You have three options at that point.
Number one - You can keep on trying. Who knows, maybe eventually you will get it right. Stranger things have been known to happen.
Number two - You can hire a search engine specialist. They do exist and I have heard that some of them are very, very good. These high priest of search engine world can get you a nice high ranking and keep you there. I have also heard that their fees are very, very high. Of course, it may be worth money.
Number three - You can turn to pay-per-click type of search engine.
The frustration of trying to get a decent ranking on traditional engines has given rise to a new breed called pay-per-click. It only takes a few minutes to get listed on these guys. You open an account, make a deposit of from $10 to $25.00 ($50.00 is now required amount on GoTo.com) and then you list your keywords.
Your ranking under each keyword is determined by how much you are willing to bid on each listing (bids can be as low as 1 cent on most of these sites, 5 cents on GoTo.com).
The great part is you only pay for results. Plus, all of pay-per-clicks I have seen, have a members area where you can log in and check on amount of traffic each keyword is delivering to your site. If any of your keywords are not producing, just change it to what you think will be a better choice.
As you can see pay-per-clicks do cost a little money, but it is money spent on results, not on speculation. Here are URLs of a few you should check out if you are thinking about exploring this avenue.
http://www.GoTo.com http://PowerSearchExpress.com http://www.SearchFeed.com http://SearchHound.com
Regardless of what you decide to do about your quest for a high listing on search engines and to rid your life of those search engine blues, don't ignore them. They are too important to keep out of your marketing mix. If your decision is to keep on banging your head against "big boys," God love you, I admire tenacity. I just don't have time for it. But, let me know how you do.
Bill Daugherty. Do you have an advertising or marketing question you'd like to see published in this column? Send it to mailto:MrD@epm.zzn.com Mr. D and his staff review all questions but, we can't guarantee yours will be published -------------------------------------- You can visit Mr. D's website at: http://www.freeadsgalore.com