"As Seen Online" -- Local Businesses Finally Figure Out the Internet (and Newspapers, Yellow Pages May Feel the Pinch)

Written by Neil Street


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Done properly, local Internet marketing views each business as unique, and creates an affordable, ongoing marketing plan that fitsrepparttar business. Successful elements ofrepparttar 141573 mix include such things as optimization ofrepparttar 141574 website both for search engines and for customer conversion; carefully-planned pay-per-click campaigns, that deliver quality, rather than quantity, of leads; online publicity; appropriate linking campaigns; submission to local and vertical directories; special website promotions; customer email-marketing, and more. The secret is in gettingrepparttar 141575 mix just right for each business, and maintaining an ongoing program to keeprepparttar 141576 business's website front and center beforerepparttar 141577 local audience. When carefully-planned and executed it can bring big dividends to a small business.

For many local businesses,repparttar 141578 question is no longer whether they should begin to market inrepparttar 141579 local online space, but when. Currently, as Neil Street, sales and marketing director of Small Business Online sees it, incredible opportunities are being missed, as consumers search online for local products and services, butrepparttar 141580 businesses do not have an effective online presence to serve those customers. But as success stories such asrepparttar 141581 caterer's, orrepparttar 141582 furniture retailer's, begin to spread, that gap will close, and significant advertising dollars may soon shift to local online marketing.

Neil Street is co-founder of Small Business Online, an internet marketing and web design company, based in Norwalk, CT. Email Neil at Small Business Online or call him at 203.299.0889


ETO ERP Leader Encompix Selected by Midwest Patterns

Written by Roger Meloy


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The implementation will fully begin in July, 2005. Forrepparttar next several monthsrepparttar 141572 Midwest Patterns project manager is receiving training in Encompix products in an effort to take on as much responsibility as they can internally forrepparttar 141573 implementation.

Encompix (www.encompix.com) has filledrepparttar 141574 manufacturing software requirements of Engineer-to-Order companies since 1992. The company name reflectsrepparttar 141575 commitment to developing business application solutions that encompassrepparttar 141576 complex areas of project-based and job-based manufacturing. Encompix provides ETO manufacturers with a competitive advantage by improving bottom line results.

Encompix www.encompix.com Roger Meloy e-mail protected from spam bots 513-733-0066

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