Identify Your Key Phrases. With end goals in mind, next step is to compile a key phrase list. Brainstorm phrases you feel are important to your business and also make sure you go through existing pages or your web site and add to list any phrases that appear naturally within copy. With list in hand, it's time for some heavy-duty keyword research. You can use a free suggestion tool such as those provided by Overture or Google or pay for time limited access to WordTracker.

WordTracker - http://www.wordtracker.com Overture Search Term Suggestion Tool - http://inventory.overture.com/d/searchinventory/suggestion/ Google AdWords - https://adwords.google.com/select/KeywordSandbox

More often than not, you'll find that phrases that you thought were important are not actually searched for by real people. The key phrase suggestion tools above will give you alternate suggestions to test.

You will now be armed with a list of actually searched for, highly targeted, relevant keyword phrases. Weed out any irrelevant phrases from list and rank relevant ones in order of importance for your business. Then decide which 2 or 3 phrases to focus on within copy of each page of web site. The home page of site should usually focus on main 2 or 3 phrases that encompass general theme of site. Inner pages should each focus on 2 or 3 more specific phrases. If your pages already have some text copy to work with, take a look at existing words on each page and see which 2 or 3 keyword phrases in your short list will fit best with current copy. If pages of site don't have much copy to begin with, or if there is no specific focus on any given page, a rewrite from scratch will be necessary.

Write Text Copy. Now it's time to get down to nitty-gritty of writing text copy for your pages. If you're starting from scratch, be sure you keep in mind which phrases need to be used, what goals of site are, and who target market is as this information will affect how you write copy. If you're lucky enough to have some existing copy, next step will be to work in necessary keywords whilst maintaining flow and rhythm of text. Once your copy is finished you should have a number of pages focusing on 2 or 3 key phrases each. Edit HTML Code. Optimising HTML code includes creating Title tags, Meta description tags, Meta keyword tags, hyperlinks, and possibly headings and image alt attributes. All of these are factors in helping search engine spiders to properly classify your site, with some being more important than others. There is too much detail to go into in this newsletter but more information can be found in our DIY Internet Marketing Guide “Start at Beginning” Click here for an excerpt: http://www.enable-uk.co.uk/html/book_2.html Upload and Submit Once you have completed all steps above upload your new pages to your server and if this is a new web site, submit them to search engines. If you are updating an old site that is listed (all-be-it badly) in search engines, it is not necessary to resubmit it.

Also don’t forget to perform your directory submissions or directory change requests. Make sure you submit to directories only when your web site is complete as this aids directory editor categorise your site more easily, and they'll be less likely to edit your submitted description. Link Building. Now it is time to begin your link-building campaign in earnest. Link building can be started in a quick burst, but should also be an ongoing process. You should always be on lookout for sites that are a good fit with yours and contact them about exchanging links. For more info on link popularity and its effect on search engine rankings, please read our guide “Start at Beginning” Click here for an excerpt: http://www.enable-uk.co.uk/html/book_2.html Wait and See. All that’s left to do now is wait for your organic listings to begin listing. If you've paid for inclusion with search engines and directories that offer this service, you should start to see results within two weeks. If initial rankings aren't as high as you'd like them to be, don’t panic. Concentrate on your link building and your efforts will be rewarded over time. Try not to make any major changes to web site its-self for at least 3 to 6 months.

Now all you have to do is sit back and wait for all those free, targeted, highly motivated customers!