Articles and Internet Branding: 5 Steps to Success

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(Note: I listed this as Step 4, but really your articles should be flowing as early as Step 2.) As part of your brand-building strategy, stream a steady flow of web articles to content-hungry webmasters who fall into your topic category, who will then spread your sage advice all over internet. If you're burdened with time constraints, hire a ghostwriter to do this work for you. At end of articles, include a bio that directs them to your website. From there, they can learn more about you and what you can offer them.

Step 5. Direct your customers to a sales letter that teaches them about your product. Again, you can do this with article marketing. An easy scenario to follow: You write an intriguing article featuring five tips on how to gauge real estate market. At end of article is your bio, which directs reader to a link where a sales letter page opens. That sales letter will then contain certified testimonials from happy clients and customers of yours. All of this will further enhance your reputation as a qualified expert.

The final outcome: clicks to your website, where visitors use PayPal or another easy money transer in exchange for your informational product. The profit's in your pocket. Beautiful! YOU DID IT! Give yourself a pat on back. Take a vacation!

Of course, if you're going to be an internet expert, it's a smart idea to create multiple areas of expertise for yourself in more than one niche. Again, articles are means to end. Suppose now that you're done with your online real estate venture, you've figured out that Copywriting is another God-given talent of yours that can be leveraged for profit. Time to create a Brand New Internet Personality! How will you do this? Easy. Follow five steps I mentioned above, only replace each mention of real estate with Copywriting.

Do you see INFINITE POSSIBILITIES? Good! You've got plenty of work to do. So stop reading, and start writing those articles!

Copyright 2005 Dina Giolitto. All rights reserved.

Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, article marketing, and more.

Article Marketing for Real Writers: Launch Your Freelance Career!Written by Dina Giolitto


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Articles can MAKE YOU FAMOUS in your niche! How do you think Adam Urbanskis, Ali Browns, Michel Fortins and Yanik Silvers of web got where they are today?

The thing is: even if some of us writers have great-looking websites, they're ranking pretty low on search engines. And if you don't even HAVE a website... well, you're nearly invisible.

But now turn this over in your mind: As a group, we could actively and significantly improve situation.

The jist of it is: more hits you get to ONE WEBSITE, more each person's name gets out there to right people and that means MORE PAID CONTRACTED JOBS.

So: if I have one website that features a tech writer, a psychology writer, a marketing writer, a children's writer, a novelist, etc...

And each of those writers is doing their part, writing articles to get exposure for their original work... That means that hits will all come to same place, search engine rank will rocket skyward, and contract work WILL FOLLOW.

I've been doing a ton of research on this web marketing thing for over 2 years now. I'm more than thrilled to offer web marketing guidance to writing community; gentle, misunderstood souls that we are. But it won't be easy. If you want to make it happen, you have to work your hiney off, like I do. But once we catch fire... whew! Well, then we will be a force to be reckoned with!

Please join me in my quest for success. :) Please visit Wordbrains.com to find out more about how article marketing can kick your freelance business into high gear!

Copyright 2005 Dina Giolitto. All rights reserved.

Dina Giolitto creates core-driven copy for small business owners seeking guidance on matters of grammar, punctuation, word choice, structural organization, Search Engine Optimization - and above all, Guerilla Marketing Tactics for their websites and print materials. Add your name to her roster of talented writers. Visit http://www.wordbrains.com