If your articles are interesting and informative, ezine publishers will be very interested in them. Your articles could be published in a lot of ezines because publishers are always interested in valuable content. Unlike advertising, articles remain in public view for a long time.

You'll be branding your business name and you might get more visitors, because at bottom of every article, you will give permission to others to publish these articles. If a lot of your articles are published on websites then your link popularity could improve. This could result in higher search engine rankings in engines that use link popularity as ranking criteria.

Article promotion is a win-win situation. If you feel that you can't write articles, hire a ghost writer and take advantage of this great option. When it comes to dollars and sense, you'll save a lot of advertising dollars, if you incorporate articles into your promotion plan.

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