Article Marketing: What Is It and How Can I Use it to Grow My Business?

Written by Dina Giolitto


Continued from page 1

Start Submitting Articles Today

You don't need to prove yourself to become an article author. What you do need is a basic marketing instinct and a way with words. You can get started right away, by signing up for a basic membership with Ezinearticles.com. Once your first article is approved, you're on your way to carving outrepparttar perfect reputation for excellence for yourself and your business. You're on your way to building a solid base of customers who are eager for your products and services.

Article Marketing With a Focus

Once you get a feel for article marketing, you'll seerepparttar 145871 hits coming to your website fast and furious. This happens because your website link is attached to every article that gets distributed to other sites. You're basically ridingrepparttar 145872 wave of exposure that high ranking sites like Ezinearticles.com affords. This is your opportunity to really hone in on one market. Why not make it work for you, by writing a mass quantity of highly-targeted articles that will be distributed all overrepparttar 145873 web! These articles will lead back to your website through your URL, and build your credibility as an expert.

Article distribution is like link distribution, but better. Think of it as FREE ADVERTISING. It's free! I don't know about you, but if it's free, it's for me. So start writing those articles, and marketingrepparttar 145874 brilliance that is Brand You.

Copyright 2005 Dina Giolitto. All rights reserved.

Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, article marketing, and more.


How To Enhance the Personal Appeal Of Your Sales Letter

Written by Ray L. Edwards


Continued from page 1

6. Use as many testimonials as possible. If you have customer emails or letters you can ask their permission to use these as testimonials in your sales letter. Again you are sharing a customer's story with your audience. People are interested in people, period.

7. Write in a conversational style by using contractions (I'm, can't, you'll, who'd, etc) and ellipsis () to show pauses. This helps to giverepparttar letter a less written feel and a more spoken feel. You can also use words that will build a conversational atmosphere such as "Listen up" , "Pay attention here" "I want to talk to you". All these catch phrases make your writing seem more audible than written. Keep in mind that we read by listening to our own voices in our heads. So all writings go through this translation process.

8. Build rhythm and cadence by using punctuations to emphasize important words. For example, considerrepparttar 145777 following sentence:

"Our research indicated that it takes anywhere from three to five months of REGULAR activity to measure significant changes in health and fitness, so you can expect to see real improvements in six months IF you stick with a well-planned program of physical activity."

If you readrepparttar 145778 sentence withoutrepparttar 145779 CAPITLISED words " REGUALR" and "IF", thenrepparttar 145780 emphasis ofrepparttar 145781 message changes even thoughrepparttar 145782 words didn't. You can dorepparttar 145783 same to mimic raising your voice, thus giving your writing some spoken quality.

Inrepparttar 145784 same way long sentences and paragraphs show slow, contemplative movement and take some time to digest properly. Short sentences dorepparttar 145785 opposite.

9. Identify with your audience as much as possible. You of course must 'know'repparttar 145786 people you are writing for. Are they afraid? Do they have pains? Are they new parents? What are their common values? Are they patriotic? Being able to answer these questions will help you to tell your story in a way they can identify with. If your situation is totally foreign to your target audience then your job becomes more difficult.

The more personality you give to your sales letterrepparttar 145787 more persons you'll convince to buy your product or service. Soon you'll benefit from word of mouth advertising as your customers continue to tell your story; which is what you really want.

And you can't get anymore personal than that.

Ray Edwards is a master copywriter, published author and Internet Marketing Consultant. He can bring any dead website to life again by writing engaging hard-working copy for you. You may find more hard-hitting articles and more about his copywriting services by visiting his website at http://www.webcopy-writing.com


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