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DID YOU KNOW? *Seventy percent of US adults haven't been in a bookstore for last 5 years *Bookstores sell only 45% of all books sold *Bookstores return non-sold books to author-think of Starbucks people dripping their coffee and scone on your book. The author will get those returns. *Bookstores will take 90 days, even a year to pay you for your total book sales *Bookstores only order two or three copies at a time because of limited shelf space *Bookstores buy only from a distributor or wholesaler.
Why big push to get a wholesale or distributor and get into bookstore? These people represent so many other authors; don't you wonder how much attention your book will receive? They exact healthy fees, around 55%. That leaves a small profit for author, and remember, bookstores, distributors and wholesalers don't promote your book!
After her distributor went belly up and she lost $160,000, one author said she would rather have more control over her priceless products. She distributes them all herself now through various venues that suit her personality.
Authors spend a lot of time and money chasing improbable, when "golden egg" of self-publishing and self-promotion is right in front of them. In my opinion, I'd sell my books everywhere except bookstore!
============= Judy Cullins: author, publisher, book coach _Ten Non-techie Ways to Market Your Book Online_ http://www.bookcoaching.com/products.shtml Subscribe to FREE ezine "The Book Coach Says..." mailto:Judy@bookcoaching.com
Judy Cullins is a 22-year veteran publisher, book coach, and author of _Write your eBook or Other Short Book--Fast!_ and _Ten Non-techie Ways to Market Your Book Online_, and 30+ others. Known as the Non-techie eBook Queen, Judy helps people to market their products and services online. She publishes "The Book Coach Says..." a free monthly eZine. Email her at Judy@bookcoaching.com and visit her Web site at http://www.bookcoaching.com.