Don't forget that first reader you have to get past is editor or news director. Therefore keep idea of new and news at front of your mind as you write.

Quickly and clearly show why your article is new or news. What sets it apart from other stories running in publication ? Describe how it helps readers in a different, unique, cheaper, quicker or any other way.

Above all bring out why your story is of benefit to editor's readers. If he cannot identify benefits you bring, he will not use your story !

Step 5

What you need to know about news editors and directors.

The first is they are very busy people. They literally have thousands of things to do and they have to make many and quick decisions often on limited information.

The second is they know why you are writing to them. They know you are looking for free publicity.

What does this mean for you ?

Firstly, your Press Release must quickly and clearly point out benefits of your product.

There is no room for fluff or padding. Get to point quickly.

Secondly, do not write about yourself, your opinions, or views, in article. If editor decides to use your copy, he will contact you for a biography.

Stick to facts about news item.

Thirdly, never round on an editor demanding why your Release was not used, or used in a different format. This will get your name marked and future submissions from you will be binned un-opened.

Treat editors with respect, after all they are giving you access for FREE to huge circulations, and they will treat you with equal respect.

If you take time to learn what editor and his readers want, and if you provide it in a readily useable format, then you will get your Publicity Releases published more often than not.

Step 6

Timing Press Release.

For some products and services, particularly seasonal ones you need to ensure your releases are sent at appropriate time.

For instance if you offer garden and landscaping services and products, you might want to time Press Release for Spring.

You might also be in a business where you create products for your market at short notice. Here you might tailor your releases and products to general events in news spotlight.

For instance when employment slowdown in economy is a "livewire" news item you might send out a Release on your Resume Writing service.

One final kind of timing to keep in mind is publication or broadcast deadline.

Make sure you find out when deadlines are and work towards getting your Release in before that cut off.

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Creating well written, properly laid out Press Releases is best possible way of getting FREE publicity and advertising on a massive scale.

What would it mean if you could double or triple visitors and customers to your web site ?

Write your first press release this month and once you are a published author, see how your business fortunes change for better.

------------------------------------------------------------ Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources. -----------------------------------------------------------

Charles Kangethe was educated at Warwick University in Coventry in the United Kingdom. He graduated with honours in Economics in 1985

He has been involved in direct response marketing since 1982 when he started by reading Joe Karbo's "The Lazy Man's Way To Riches."