The colors you choose for your site also impact on whether visitor will make a purchase. A color scheme that hurts eye will turn visitors off which will lead to lost sales. Visitors may also question how accountable your site is. You cannot have a black background with white, yellow or neon green text. It hurts eyes. Color schemes such as that scare visitors away. With professional colors visitors will likely feel more secure and relaxed while surfing your site, which will lead to more sales.

A top position in search engines can provide huge amounts of sales, if your site can be trusted and appeal to visitors. With a defective design and color scheme, slow loading pages or lack of trustworthiness all of time spent performing SEO could go to waste. So get out, fix those flaws and discover more sales!

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6. Provide FAQs If your site generates a lot of questions, has complex content systems, you should include an FAQ that provides answers to most common issues. Trust us, this feature will save you AND your users time.

7. Strive for Compelling Content O.K., so this isn’t exactly a true “design” point, it still must be mentioned: You must give users a reason to return.

8. Insist on Quick Access Building a page that looks good and loads quickly is not easiest of jobs. Add into equation labyrinthine nature of some of connections between you and Web page server, it is not surprising that page loading times vary wildly. Still there are things your designer can do. Try 15 Second Rule: If page doesn’t load in 15 seconds, it is too big. Tell your Web team to decrease file sizes.

9. Strive for Simplicity Make simple, common tasks easy to do. When long procedures are necessary for new users, meaningful shortcuts should be provided for experienced users.

10. Provide Feedback A well-designed site should give users feedback in response to user input, errors, and changes in status. The information should be communicated simply ,with an indication of what options are available to user.

11. Be Tolerant The site should be tolerant of errors and unusual usage. Beta testing of site should encompass anticipating a wide variety of erroneous or atypical user behaviors. While it is probably impossible to anticipate all possible mis-uses, site should handle mistakes with grace and, when possible, provide user with guidance. written by: Ric Shreves, http://www.waterandstone.com