They don't explore high value keywords in their market or niche.

Why do that?

Well if you knew what more profitable keywords and terms are, you can write content and these words can be displayed. Google Adsense will then look at your page content and work out what to display.

You could double your income by changing words on your site. Maybe Life insurance to life assurance or personal loan to loans or adverse credit to bad credit.

Also sites tend to use one format and one position for ads.

Test, test, test

Try different layouts and work out which ones work best for you. You may be surprised.

Test, test, test

There are several tools that can help you identify keywords but best for you would be either Google Adwords program or Overture view bids tool.

Don't worry about thinking you are doing anything wrong. In fact, think about it - you will be creating relevant content for Google to display and for their users to read. Users are happy, Google are happy and you will earn more revenue from Adsense. So hopefully you'll be happy too!

A Win Win situation!

Again, like most things rather than reinvent wheel there is a whole book on Adsense written my friend William Charlwood has written The Definitive Guide to Google AdSense which tells you exactly how to make money by hosting small ads on your website. It is a detailed road-map of everything you need to do to get going and then maximise your AdSense income.

Once you've got it right, you can look forward to a check every month from Google.

Check this out here:

http://www.j2-squared.com/adsense-guide.htm

So there you are, there are two sides to Google coin.

Are you using both sides!

Good Luck!

Another phenomenon created by linking insanity is self- referential linking scheme, where webmasters link ALL their sites from footer of EVERY page on EVERY site to gain link popularity increases. If they've also created mini-webs of repetitive content strewn across hundreds of domains, they will inevitably link every domain to every other domain they own, sometimes from bottom of every page on every single mini-web site - even their main domains!

SELF REFERENTIAL LINKING OF MINI-WEBS IS LINKING PSYCHOSIS

Often owners of these linking fiefdoms will refrain from using every page of their site to link out to their many tiny domains, but will create "index" or "sitemap" or "search" or "resources" pages that essentially do same linking, but with keyword focused anchor text encompassing every possible search phrase that might be used to find their business site.

Those afflicted with linking psychosis have entirely lost contact with reality in favor of fantasy of PageRankLand. The missing ingredient for these lost souls is "Authority" site concept. They link from every page or domain TO every page or domain randomly and this confers no prominence of "Authority" to any one domain. They might actually succeed in their attempt to rank well if they weren't so unclear on this single concept.

A PARTIAL TREATMENT FOR AFFLICTED LINK PSYCHOTICS

A single link from each domain - from ONE page - back to "Authority" site will increase link popularity of main site. Those mini-web sites SHOULD link to each other, but only once and only in one direction, in a daisy chain fashion to confer authority to main site and lead search engines to next domain that does same thing - it in turn confers authority to main site and leads spiders to next mini-site, etc.

The mini-web site psychosis isn't cured with this treatment. They STILL offer no substantial, original, useful content and visitor gains nothing except being lead to main site where they might find product or service they set out to find in beginning. A total cure comes only when real content of unique value is added to those individual mini-sites. Then they become self-actualized and they matter.

I've rescued many client mini-webs from linking psychosis by filling mini domains with useful, relevant and interestingly unique content. Those sites become destinations themselves, gain rank and status of their own and then link to main business site, conferring even more relevance upon single authority site they link to.

A treatment is available, cure is substantial, relevant, unique text content. There is hope for linking psychosis.

Check your own Link Popularity with a free Software download: http://website101.com/download/link-popularity-software.html

Mike Valentine is SEO at http://OrangeCounty-re-helpcenter.org Where he's treating their self-referential linking psychosis