Are you using both sides of the GoogleCoin?

Written by Jason Hulott

Continued from page 1

They don't explorerepparttar high value keywords in their market or niche.

Why do that?

Well if you knew whatrepparttar 128282 more profitable keywords and terms are, you can write content and these words can be displayed. Google Adsense will then look at your page content and work out what to display.

You could double your income by changing words on your site. Maybe Life insurance to life assurance or personal loan to loans or adverse credit to bad credit.

Also sites tend to use one format and one position forrepparttar 128283 ads.

Test, test, test

Try different layouts and work out which ones work best for you. You may be surprised.

Test, test, test

There are several tools that can help you identify keywords butrepparttar 128284 best for you would be eitherrepparttar 128285 Google Adwords program or Overture view bids tool.

Don't worry about thinking you are doing anything wrong. In fact, think about it - you will be creating relevant content for Google to display and for their users to read. Users are happy, Google are happy and you will earn more revenue from Adsense. So hopefully you'll be happy too!

A Win Win situation!

Again, like most things rather than reinventrepparttar 128286 wheel there is a whole book on Adsense written my friend William Charlwood has written The Definitive Guide to Google AdSense which tells you exactly how to make money by hosting small ads on your website. It is a detailed road-map of everything you need to do to get going and then maximise your AdSense income.

Once you've got it right, you can look forward to a check every month from Google.

Check this out here:

So there you are, there are two sides torepparttar 128287 Google coin.

Are you using both sides!

Good Luck!

Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.

Linking Psychosis is Treatable

Written by Mike B

Continued from page 1

Another phenomenon created by linking insanity isrepparttar self- referential linking scheme, where webmasters link ALL their sites fromrepparttar 128281 footer of EVERY page on EVERY site to gain link popularity increases. If they've also created mini-webs of repetitive content strewn across hundreds of domains, they will inevitably link every domain to every other domain they own, sometimes fromrepparttar 128282 bottom of every page on every single mini-web site - even their main domains!


Oftenrepparttar 128283 owners of these linking fiefdoms will refrain from using every page of their site to link out to their many tiny domains, but will create "index" or "sitemap" or "search" or "resources" pages that essentially dorepparttar 128284 same linking, but with keyword focused anchor text encompassing every possible search phrase that might be used to find their business site.

Those afflicted with linking psychosis have entirely lost contact with reality in favor ofrepparttar 128285 fantasy of PageRankLand. The missing ingredient for these lost souls isrepparttar 128286 "Authority" site concept. They link from every page or domain TO every page or domain randomly and this confers no prominence of "Authority" to any one domain. They might actually succeed in their attempt to rank well if they weren't so unclear on this single concept.


A single link from each domain - from ONE page - back torepparttar 128287 "Authority" site will increase link popularity ofrepparttar 128288 main site. Those mini-web sites SHOULD link to each other, but only once and only in one direction, in a daisy chain fashion to confer authority torepparttar 128289 main site and leadrepparttar 128290 search engines torepparttar 128291 next domain that doesrepparttar 128292 same thing - it in turn confers authority torepparttar 128293 main site and leadsrepparttar 128294 spiders torepparttar 128295 next mini-site, etc.

The mini-web site psychosis isn't cured with this treatment. They STILL offer no substantial, original, useful content andrepparttar 128296 visitor gains nothing except being lead torepparttar 128297 main site where they might findrepparttar 128298 product or service they set out to find inrepparttar 128299 beginning. A total cure comes only when real content of unique value is added to those individual mini-sites. Then they become self-actualized and they matter.

I've rescued many client mini-webs from linking psychosis by filling mini domains with useful, relevant and interestingly unique content. Those sites become destinations themselves, gain rank and status of their own and then link torepparttar 128300 main business site, conferring even more relevance uponrepparttar 128301 single authority site they link to.

A treatment is available,repparttar 128302 cure is substantial, relevant, unique text content. There is hope for linking psychosis.

Check your own Link Popularity with a free Software download:

Mike Valentine is SEO at Where he's treating their self-referential linking psychosis

This article available on the web with additional content at:

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